CARFAX Careers

Description

Senior Demand Generation Manager

Why Mobility Global?  

At Mobility Global, our mission is to provide the trusted information that helps billions of people build, sell, and own vehicles with confidence. As we shape the next generation of automotive intelligence through innovation, AI, and industry-leading data, we are creating new opportunities for our customers, our business, and our people. 

CARFAX, a division of Mobility Global, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. CARFAX is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX™.

• 10X Virginia Business Best Places to Work
• 9X Washingtonian Great Places to Work
• 10X Washington Post Top Workplace
• 3X St. Louis Post-Dispatch Best Places to Work

CARFAX is seeking a strategic, highly driven Senior Demand Generation Manager to lead growth within our Car Care business, while supporting broader Dealer Business Unit (DBU) growth objectives.

More than 100,000 service shops partner with CARFAX, powering the transparency that millions of vehicle owners rely on. In this role, you will own the end-to-end Car Care marketing strategy, driving digital acquisition and retention campaigns to scale service shop and dealer participation in Car Care. Additionally, you will help shape our B2B content strategy and thought leadership to elevate CARFAX solutions in the dealership space.

Key Responsibilities

• Car Care Acquisition Strategy & Execution: Lead the design and execution of multi-channel digital and email acquisition strategies targeting service shop owners, general managers, and dealer principals to recruit them into Car Care and drive premium aftermarket upsell pathways.
• AI Strategy & Team Enablement: Identify and prioritize high-impact AI use cases, evaluate tools, build repeatable workflows, and coach cross-functional partners to improve campaign speed, quality, and performance.
• B2B Content Strategy & Leadership: Lead the development and execution of a B2B content strategy that elevates CARFAX solutions, showcases customer success, and engages service shop and dealership audiences. Guide compelling thought leadership and campaign content across relevant channels and partnerships to build awareness, engagement, and demand.
• Lifecycle & Onboarding: Architect automated email sequences and lifecycle nurture journeys that clearly articulate and demonstrate the ROI of Car Care for partners.
• Cross-Functional Leadership: Partner closely with Dealer Business Unit (DBU) sales leadership, Product Management, and PR/Communications to align marketing funnels, go-to-market motions, and media campaigns with overarching objectives.
• Performance Analytics & Optimization: Define, monitor, and report on core B2B KPIs, including lead conversion rates, social engagement metrics, and campaign-driven pipeline growth to continuously optimize marketing ROI.

What We’re Looking For

• Experience: 6–10+ years of progressive B2B or consumer marketing experience, with a proven track record in digital demand generation, lifecycle/email marketing, and content strategy.
• AI-Forward Mindset: Hands-on experience incorporating AI tools into day-to-day marketing work to improve efficiency, creativity, and campaign execution. Curiosity to test new applications and sound judgment in validating outputs, protecting sensitive data, and maintaining human oversight.
• Marketing Technology: Experience with enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo or Social Intelligence tools) and tools for content management and campaign analytics.
• Content Strategy & Storytelling: Exceptional written and visual communication skills, with the ability to translate complex solutions into compelling messaging, develop authoritative thought leadership, and guide content that supports audience engagement and demand generation.
• Advanced Analytical Mindset: Highly skilled in working with complex performance data, cohort segmentation, and campaign funnel analysis to drive strategic pivots and optimizations.
• Project & Stakeholder Management: Exceptional cross-functional leadership and organizational skills, with a history of successfully managing complex, cross-departmental timelines and high-visibility campaign launches.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

This is a hybrid role with in-office expectations determined by location and subject to change based on evolving business needs.  

This position is open to applicants who are currently authorized to work in the United States and will not require employer sponsorship now or in the future. 

The anticipated annual base salary range for this position is $88,000 - $132,000. Actual compensation within this range will be determined based on a variety of factors, including geographic location, relevant experience, skills, qualifications, and internal equity considerations. 

About CARFAX and S&P Global Mobility
S&P Global has recently announced the intent to separate our Mobility Segment into a standalone public company.

CARFAX, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX™. S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.

US Equal Opportunity Employer Statement: CARFAX is an Affirmative Action/Equal Opportunity Employer. It is the policy of CARFAX to provide equal employment opportunity to all persons regardless of race, color, sex, pregnancy, religion, national origin, age, ancestry, citizenship status, veteran status, military status, disability or handicap, sexual orientation, genetic information or any other status protected by federal, state or local law. In addition, CARFAX will provide reasonable accommodations for qualified individuals with disabilities. We maintain a drug-free workplace. We are a participant in E-Verify.

Canadian Equal Opportunity Employer Statement: CARFAX Canada is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.

We’re committed to providing accommodations by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email [email protected].