CARFAX Careers

Description

Marketing Manager – GTM & Field Enablement

Why Mobility Global?  

At Mobility Global, our mission is to provide the trusted information that helps billions of people build, sell, and own vehicles with confidence. As we shape the next generation of automotive intelligence through innovation, AI, and industry-leading data, we are creating new opportunities for our customers, our business, and our people. 

CARFAX, a division of Mobility Global, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. CARFAX is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX™.

• 10X Virginia Business Best Places to Work
• 9X Washingtonian Great Places to Work
• 10X Washington Post Top Workplace
• 3X St. Louis Post-Dispatch Best Places to Work

We are looking for an experienced, execution-focused Product Marketing Manager to bridge the gap between our Marketing team and our 300+ sales reps and account managers in the Dealer Business Unit.

In this role, you will be the primary link between Marketing and the field. You will take core product messaging created by our product marketing team and tailor it into practical sales tools for different types of dealers. You will also run our weekly field communications, keep our sales content hub organized, and use modern AI tools to quickly turn field feedback into clear weekly updates for executive leadership.

You will partner closely with our Product Marketing SMEs, who handle core positioning, and our Director of Rep Enablement, who owns formal sales training.

What You Will Do

1. Build Tailored Sales Tools

• Take product messaging and adapt it into rep toolkits, objection-handling cheat sheets, and product one-pagers tailored to specific dealer segments.
• Build simple, practical GTM launch playbooks for new feature releases so reps know exactly who to target, why the customer cares, and how to pitch it.

2. Run Field Communications & Field Insights

• Weekly Field Newsletter: Write and send a concise, high-value weekly update to 300+ reps highlighting new product releases, available sales tools, and tips from the field.
• Weekly Field Manager Syncs: Host a weekly check-in with Field Managers to hear what reps are experiencing, what questions dealers are asking, and what tools are missing.
• Automated Executive Briefings: Use AI tools to quickly pull together a weekly 1-page summary for leadership on field sentiment, message adoption, and sales friction points.

3. Keep the Sales Content Hub Organized & Searchable

• Own and organize our sales asset portal (e.g., Highspot, Seismic,) so reps can find the exact sales deck or one-pager they need in seconds.
• Keep the content fresh and track which tools reps use most and use that data to decide what to build next.

4. Collaborate Across Teams

• Share real-time field feedback to help refine core messaging based on actual customer reactions.
• Hand off completed sales tools to the Director of Rep Enablement, who will integrate them into formal training programs and rep onboarding.

What Success Looks Like

• Sales reps regularly download and use your collateral and playbooks.
• Rep portal is clean, updated, and easy to navigate.
• Executives get a clear, AI-assisted weekly report on what’s working in the field.
• High content engagement from reps.

What We Are Looking For

• 8–10 years of experience in B2B Product Marketing, Field Marketing, or Sales Enablement (SaaS or Automotive tech experience is a plus).
• Strong Content Creator: You have a proven track record of creating customer-facing collateral, one-pagers, and sales playbooks that reps love.
• Great Communicator: You enjoy talking to field managers, listening to reps, and writing clear, engaging internal communications.
• Pragmatic with AI: You comfortably use AI tools to speed up work, summarize feedback, and draft reports fast.
• Organized & Self-Driven: You know how to keep file systems clean, manage weekly deadlines, and keep projects moving without constant supervision.
• Travel: Willingness to travel ~2–4 times per year for major sales meetings, team events, or field visits.

This is a hybrid role with in-office expectations determined by location and subject to change based on evolving business needs.  

This position is open to applicants who are currently authorized to work in the United States and will not require employer sponsorship now or in the future. 

The anticipated annual base salary range for this position is $88,000 - $132,000. Actual compensation within this range will be determined based on a variety of factors, including geographic location, relevant experience, skills, qualifications, and internal equity considerations. 

About CARFAX and S&P Global Mobility
S&P Global has recently announced the intent to separate our Mobility Segment into a standalone public company.

CARFAX, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX™. S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.

US Equal Opportunity Employer Statement: CARFAX is an Affirmative Action/Equal Opportunity Employer. It is the policy of CARFAX to provide equal employment opportunity to all persons regardless of race, color, sex, pregnancy, religion, national origin, age, ancestry, citizenship status, veteran status, military status, disability or handicap, sexual orientation, genetic information or any other status protected by federal, state or local law. In addition, CARFAX will provide reasonable accommodations for qualified individuals with disabilities. We maintain a drug-free workplace. We are a participant in E-Verify.

Canadian Equal Opportunity Employer Statement: CARFAX Canada is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.

We’re committed to providing accommodations by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email [email protected].