PMM

Marketing Costa Mesa, California


Description

Position at ADC Solutions USA, LLC Horizon Brands

 

Product Marketing Manager

Horizon Brands pushes the limits to add more to your everyday life. The result is a thriving and ever-expanding portfolio of uniquely useful Automotive Accessories, Consumer Electronics, and Home & Lifestyle Products for people who care about quality and value. We couldn’t do any of it without our team, which is driven to bring innovation, style, and value to everyday consumer products by pushing the limits of what can be done. Check out our brands at https://horizon-brands.com

 

At Horizon Brands, we’re not just looking for marketing candidates, we’re looking for dynamic, creative, disruptive, visionary problem solvers with a knack for marketing and branding and a passion for innovation and business growth. This is a new addition to our growing Marketing Team.

 

Product Marketing Managers are responsible for managing a specific product category (automotive accessories, soft goods, LED lighting and other mass market consumer goods) and develop new products through comprehensive consumer and product knowledge and insight and build strong brand equity by executing effective consumer communication plan and coordination with retailers. This role reports to the VP of Brand.

 

Main responsibilities:

 

  • Develop and maintain a category strategy to support growth and profitability targets
  • Support the category growth strategy through consumer, market & brand understanding
  • Manage product lifecycle and roadmap
  • Perform competitor analysis and develop defensive/offensive plans
  • Research and track market and competitive trends to remain abreast of category developments
  • Set and manage P&L targets by categories and channels
  • In collaboration with the Brand Manager, the Product Marketing Manager will develop and execute the category marketing plan, including developing strategies to communicate with consumers and retail channels
  • Execute marketing plan in conjunction with agencies and internal teams
  • Manage website, bloggers, and social medial content with internal marketing team
  • Develop and direct marketing/sales collateral such as sell sheet, brochure; etc.
  • Prepare line meeting presentations for a retail buyer audience in conjunction with the brand manager and sales
  • Perform special assignments as requested

 

Requirements:

 

  • Bachelor’s degree in Marketing (Master’s degree or MBA degree a plus)
  • At least 5 years of relevant work experience in marketing and branding (consumer goods; ideally in automotive accessories, LED lighting…or related) including but not limited to including product management, new product development, development & execution of a marketing plan, budget management and market research
  • Embrace teamwork as an intrinsic value in the workplace
  • Thrive in an innovative work environment where status quo is not an option
  • Excellent oral and written communication skills
  • Proven experience working in reporting software to analyze metrics and support ROI
  • Flexible and able to multi-task in a fast-paced environment
  • Ability to coordinate with international office in Hong Kong and travel as needed

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.