Communications Specialist

Marketing and Communications Toronto, Ontario


Description

Position at Toronto School of Management

Job Summary

Toronto School of Management (TSoM), an innovative private career college, is rapidly expanding and looking for an experienced Communications Specialist to join our marketing team. The ideal candidate will be tasked to develop and implement communication strategies for global marketing of all our programs to ensure that our enrolment goals are achieved or exceeded.

This role will suit an enthusiastic communications professional with the ability to hit the ground running and excel in a fast-paced and target driven environment. You should also have a sound understanding and proven experience in delivering highly engaging communications materials for digital and traditional marketing, social media, and SEO.

The ideal candidate should have excellent copywriting, communication skills, creative flair, and the ability to thrive in a pressured environment, where you will work to tight deadlines in order to achieve the best results are pre-requisites of this role.

 Responsibilities 

  • Develop and implement communications strategies to launch lead generation campaigns for the school’s global marketing campaigns.
  • Write compelling SEO-optimized copy for website, blogs, news, paid media, marketing materials, and other communications as required.
  • Plan social media calendar, generate ideas, design, and coordinate all online social media campaigns to increase follower engagements across platforms such as LinkedIn, Facebook, Instagram, Twitter, YouTube, and TikTok.
  • Manage the company’s Google, Facebook, and reviews on other social media platforms and websites.
  • Manage all email marketing communications and other campaigns with agents, students, alumni, and partners.
  • Develop and coordinate production of all marketing materials, including copywriting and conceptualizing advertisements, viewbooks/flyers, events, trade shows, and other campaigns.
  • Manage competitor analysis and student research & focus groups.
  • Develop/Transcribe script for videos, including feature stories on faculty, students, alumni, and partners.
  • Undertake special projects and other related duties as required.

 

  Position Requirements 

To be successful in this role, you must possess:

  • Minimum of 2 years’ experience working in a marketing role for a public college/university.
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Able to write effectively on a wide array of subjects, in a wide variety of writing styles, for a wide variety of media and audience types
  • Experience writing high-quality, engaging print and digital content, including researching.
  • Experience producing a variety of communications and marketing materials.
  • Experience managing websites and social media platforms.
  • Strong copywriting and oral communication skills

 

Skills

  • Proficiency in MS Office
  • Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro. Proficiency with other video editing software and processes is highly desired