Senior Product Marketing Manager - Financial Services
Description
PRODUCT MARKETING MANAGER – FINANCIAL SERVICES
MOUNTAIN VIEW, CA- HYBRID; DRAPER, UT- HYBRID; REMOTE PACIFIC-MOUNTAIN TIME ZONE
EGNYTE YOUR CAREER. SPARK YOUR PASSION.
Egnyte is a place where we spark opportunities for amazing people. We believe that every role has a great impact, and every Egnyter should be respected. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values:
● Invested Relationships
● Fiscal Prudence
● Candid Conversations
ABOUT EGNYTE
Egnyte is a leader in secure content collaboration, intelligence, and governance, trusted by more than 23,000 customers to increase employee productivity, drive operational efficiencies, and secure mission-critical content. Egnyte's AI-powered platform empowers organizations to create, share, and protect their information at scale, with specialized solutions designed to meet the unique needs of organizations in architecture, engineering, and construction, financial services, life sciences, and other industries.
Egnyte was recently named a Leader in the IDC MarketScape: Worldwide Intelligent Content Services 2026. Key strengths noted were AI strategy, security and governance, and vertical support.
OVERVIEW
"Egnyte stands out in the intelligent content services market for its ability to combine enterprise-grade governance with an AI strategy built around various industries' unique business context." - Amy Machado, Research Director, Content and Knowledge Discovery at IDC.
The Senior Product Marketing Manager, Financial Services, owns how Egnyte shows up in the financial services vertical (banking, insurance, wealth management, buy-side, and sell-side). You will be responsible for translating customer and market insight into industry-specific positioning, messaging, and go-to-market programs that help Sales win, and customers adopt more of the platform.
Working cross-functionally with Product, Sales, SMEs, and Demand Generation teams, you will directly influence pipeline generation, deal velocity, and market share expansion in one of Egnyte’s most critical verticals.
Join us and drive product marketing for a high-growth vertical backed by strong executive support and proven product-market fit.
WHAT YOU’LL DO:
- Vertical Positioning & Narrative: Develop and maintain differentiated value propositions, personas and messaging frameworks for each financial services segment, grounded in the workflows, regulatory obligations, and security requirements of those buyers.
- GTM Execution: Partner with Demand Generation and Field Marketing to plan and execute multi-channel campaigns, vertical ABM programs, and industry events.
- Content & Thought Leadership: Produce high-impact solution briefs, white papers, playbooks, and webinar presentations demonstrating how Egnyte solves customers’ issues and pain-points.
- Field Readiness: Partner with the sales enablement team to create vertical-specific sales tools that win deals—including pitch decks, discovery questionnaires, competitive battlecards, and objection-handling scripts.
- Market & Regulatory Intelligence: Monitor shifts in financial regulations, cybersecurity mandates, and emerging trends to identify new use cases and ensure Egnyte remains ahead of market demands.
- Product Roadmap Partnership: Act as a key voice of the financial services customer to Product Management, ensuring vertical requirements are incorporated and prioritized.
- Customer & Partner Ecosystem: Cultivate relationships with key financial services clients, advisory boards, and partners to drive co-marketing and referenceability.
YOUR QUALIFICATIONS:
- 7+ years of experience in product marketing, industry marketing, or solutions marketing at a B2B SaaS company.
- Proven record of building vertical positioning and launching industry programs that influenced pipeline and revenue.
- Prior experience marketing to the Financial Services industry.
- Strong writing, presentation, and analytical skills, with a portfolio of content that translates complex compliance/technical capabilities into business value.
- Track record of successfully influencing and collaborating with cross-functional teams.
COMPENSATION:
- Our compensation reflects the cost of labor across multiple U.S. geographic locations and pay varies based on defined markets. The standard base pay range for this position across the U.S. is $160k-$175k annually. Pay varies by work location and may also be dependent on job-related skills, knowledge, and/or experience. During the interview and/or hiring process, your recruiter can share more information about the compensation package specific to the role and job location.
BENEFITS:
● Competitive salaries and comprehensive benefits
● Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
● Paid holidays and sick time
● 401(k) with company match
● Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options
● Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family
● Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; and Poznan, Poland
● Gym, cell phone, and internet reimbursement
● Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
● Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
● Your own Egnyte account with lifetime access
● HealthJoy – a benefits navigation app that lets you access your benefits and get answers to your questions all in one place
● One Medical virtual care, providing you with healthcare access across the country
Equal Employment Opportunity
Egnyte, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Egnyte, Inc.'s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.
At Egnyte, we embrace our unique differences and thrive on the individuality of our employees, our products, our customers, our investors, and our communities. Our global Egnyte Employee Communities (EECs) support representation and foster connectedness across our varied workplace. Egnyters are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be.
Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of [email protected]. Egnyte, Inc. will not allow any form of retaliation against employees who raise issues of equal employment opportunity. If employees feel they have been subjected to any such retaliation, they should contact [email protected]. To ensure the workplace is free of artificial barriers, violation of this policy including any improper retaliatory conduct will lead to discipline, up to and including discharge. All employees must cooperate with all investigations conducted pursuant to this policy.
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Disclaimer
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.