Senior Marketing Manager
Who is Navigate?
We’re a small-ish but mighty management consulting firm – 60 people and growing – based in the Philadelphia area. We work with senior executives from some of the largest companies in our region, rolling up our sleeves to help them tackle some of their most pressing problems.
Our work goes well beyond strategy. We’re hardwired to deliver measurable, sustainable impact by focusing on what ultimately drives business performance: the way people work together. This is – as we say – management consulting, done differently.
What is Navigate’s growth story?
From humble beginnings in a glorified broom closet more than 10 years ago, we’ve become a trusted partner (we’ve even been referred to as a SWAT team by an operations leader at a Fortune 10 company) to C-level executives – and their direct reports – across a range of industries, with particular background in life sciences.
We’ve grown up a lot as a business in the last few years, and we continue to shift and change in important ways. Back-to-basics work on strategy and positioning to prepare Navigate for its next phase of growth led to a comprehensive rebranding in 2020 to better reflect the results we achieve for clients and our special sauce in how we do it. You heard that right... We launched a new brand in the early months of the pandemic. Our makeover in recent years extends to our marketing strategy, including substantial investment in content development to support our service areas and solutions.
What’s next for Navigate?
Navigate – similar to most of our clients – is knee deep in transformation. It’s neither a short nor simple process, but it’s exciting and pivotal to sustaining our growth. And yes, we’re growing: double digits last year and this year, despite all things COVID. The marketing team has played a major role in defining and executing on key aspects of this transformation, and continues to act as champions of change and new ways of working.
What’s it like to work here?
While we are engaged in a process of continual change, our core values remain the same. They inform the way we treat each other, and our clients. We’re a tight-knit group that embraces different backgrounds and inclusivity. We’re serious about our work but we laugh a lot together, and we count on each other.
As part of our Marketing team, you’ll work closely with our Chief Marketing Officer (CMO), our superb agency partner Scribewise, and have plenty of interaction with our executive management and leadership team. This is a high visibility role within the company; our employees like to work with us, so you’ll have ample opportunity to develop new relationships. Last but not least, you will have the pleasure of collaborating with other Navigate staff members who make magic happen here, from sales operations to finance to HR, and you will co-pilot key internal communications along with the CMO and Chief People Officer (CPO).
Ready for the role description? Here it is.
Reporting directly to the CMO, the Senior Marketing Manager plays a pivotal role in the ongoing development and measurement of Navigate’s content marketing strategy, has responsibility for leading the creation of the firm’s annual marketing plan, and sets the standard for outstanding execution in our market-facing work.
The Senior Marketing Manager also partners with the CMO and CPO on key internal communications, including team gatherings and employee-focused culture-building initiatives (yes, we have fun here), and has primary responsibility for management of Navigate’s employer brand.
Lastly, as Navigate grows, we continue to refine our business strategy, and you will have the opportunity to make your mark on this work. The CMO plays a key role – often partnering with the Chief Operating Officer and other members of the executive team – in assessing, evaluating and adjusting our approach to drive growth that benefits our clients and employees alike. You will be counted on to provide market intelligence, critical thinking, and excellent follow-through on these efforts.
Bottom line: the Senior Marketing Manager’s efforts enable Navigate to continue to shape and tell its story in a compelling way to target audiences and influencers, fuel 1:1 client acquisition and development initiatives, and nurture our strong company culture and employer brand.
Key Areas of Responsibility:
Marketing and Business Strategy
Collaborate with CMO to develop and refine Navigate’s marketing strategy, with particular emphasis on maturing our content marketing effort
Partner with outside communications agency Scribewise for input and support on strategic discussions and decisions
Actively communicate and champion our marketing strategy, programs and tools with firm leadership and staff through both informal and formal forums, including the following:
- ownership of marketing onboarding
- presentations to executive management and leadership teams
- bi-weekly team calls and quarterly all-hands meetings
Involvement, input, and action on ongoing work to refine and progress Navigate’s overall growth strategy and plan
Marketing Plan Development
Lead development of the annual marketing plan, including marketing-specific objectives and tactics that support clearly defined Navigate fiscal year business objectives and priorities. Plan development entails:
1) Assessment of previous tactics
2) Research into and brainstorming of new potential tactics and investments
3) Evaluation of identified potential tactics and investments
4) Framing out of timing, costs and any other required resources
5) Development of KPIs
Coordinate with sales operations team to evaluate tactics which are 1:1-related or would require leadership involvement and/or continued in-person commitment (e.g., support of client charitable interests, Chamber/trade association memberships) and agree KPIs, where appropriate
Solicit Scribewise as needed for input and support on plan development
Marketing Plan Execution and Measurement
Lead execution and measurement of approved marketing plan on time and within budget. Identify and make any necessary mid-course corrections in light of market conditions, new opportunities, business results, etc.
Provide direction to and manage day-to-day communication and workflow with Scribewise and other identified partners to ensure efficiency and quality of output
Typical responsibilities include the following:
1) Source, assess, and shape content marketing ideas – including off-the-shelf collateral - in partnership with Scribewise; participate in SME interviews and review and provide feedback on draft content
2) Author client stories (here are some examples) based on deep dive interviews with selected project teams and synthesis of compelling storylines
3) Collaborate with service area and solutions leads to establish positioning and develop clear, compelling points of view and accompanying content marketing, including high-impact sales decks
4) Management of Navigate sponsorships
Coordinate with sales operations team to ensure seamless handoff of marketing activity (1:many) to sales operations-driven activity (1:1)
Internal Communications & Employer Brand
Work with CMO, CPO and Office Manager to ideate, plan and execute quarterly team meetings, and consult on other team-building initiatives and celebrations
Regular consultation with our Director of Talent to provide marketing guidance and support in enhancing our employer brand
Bachelor of Arts; minimum of five years experience in a marketing role, of which at least two are in B2B professional services
Demonstrated track record of high quality original writing and a knack for punchy copy
Motivated by a role which is a mix of strategy and execution
Proficiency and/or ability to be a quick study in understanding complex business issues
Full-time preferred, but open to 80% schedule