Senior Director, Account Services (Marketing)

Marketing United States Salt Lake City, UT Jackonsville, Florida Austin, Texas Detroit, Michigan Mesz, Arizona Bakersfield, California Aurora, Colorado Anaheim, California Chandler, Arizona Gilbert, Arizona Glendale, Arizona Akron, Ohio Cape Coral, Florida Fort Lauderdale, Florida Peoria, Arizona West Valley City, Utah Gainesville, Florida Arvada, Colorado Provo, Utah Boulder, Colorado


Description

Position Summary:
The Senior Director of Account Services will primarily be responsible for supporting the Associate Vice President of Brand and Strategy (AVP) in actively identifying and presenting brand growth opportunities and optimizations. The ideal candidate will strive to exceed client expectations, mentor and motivate a talented Account team, and support the AVP of Brand and Strategy in developing winning strategies to build the National University brand. With strategic leadership, they will support the development and productivity of seven (7) to ten (10) Account Directors and Managers working across affiliate institutions on a variety of marketing initiatives. Set standards for the Account Services department, defining and developing new processes and procedures intended to increase productivity, brand value, and client satisfaction. Their team will be responsible for building and maintaining strong client relationships with organizational executive leaders and ensuring quality in the agency’s service and brand marketing delivery. In the absence of an Account Director, they will temporarily assume that role to ensure all brand campaigns launch on time, within budget, and recommend adjustments as necessary to achieve affiliate brand lift and enrollment goals. Undertake additional projects as assigned and provide leadership to creative staff, review work quality, and assist in prioritizing workload.

Essential Functions:
Responsible for Driving Brand Growth:

  • Collaborates in the development of marketing strategies for all affiliates regarding goals, such as increasing enrollments and institutional awareness.
  • Collects and analyzes data from a variety of sources, both internally and externally to accurately assess market trends and identify marketing opportunities consisting of consumer research, industry news, competitive information, student and prospect data, etc.
  • Utilizes expert level digital and traditional media strategies with best practices to implement value-added and cost-effective campaigns for assigned affiliates; analyze quantitative and qualitative results to refine strategies and brand campaigns for continuous improvement.
  • Present on-strategy and on-brand opportunities to key stakeholders to drive the business of the accounts forward.
  • Helps AVP of Brand and Strategy anticipate future business roadblocks or opportunities and actively develops plans to address in advance.
Owns Client Relationship:
  • Support the AVP of Brand and Strategy in managing and building new and existing client relationships, garnering trust among key business leaders and stakeholders including affiliate presidents, provosts, deans, faculty, staff, as well as select Board of Trustees.
  • Ensures client satisfaction and owns reoccurring check-ins for the purpose of adding value to the client’s business and ensuring that the agency is meeting and exceeding expectations.
  • Proactively provides clients with strategic solutions or ideas based on specialized knowledge of industry and cultural trends, products, audiences, and competitors.
Responsibilities with Brand Strategy and Execution:
  • Help spearhead and kick start new brand marketing initiatives not limited to segment or program-specific marketing.
  • Highly capable of data analysis to measure impact of brand marketing strategies and to utilize data to develop recommendations for improvement.
  • Recommends strategic and executional explorations, including implementation relative to planning; deliverables and scheduling; results and budget management; creative and content writing and editing; actionable quantitative and qualitative analysis; vendor integration and management.
  • Manages the project details related to brand building programs for system affiliates resulting in increased lead conversion, brand awareness, word-of-mouth and referrals, including partnering with the Creative and Marketing Operations team to create necessary email protocols, landing pages, micro sites, edits to website content, organic social campaigns/posts etc. and ensure high levels of quality within established timeframes.
  • Partners with colleagues and clients to research, identify appropriate topics and target audience for system affiliate programming, scholarships, and offers; coordinate the application of surveys and other assessments, as needed, to determine students’ and organizations’ priorities and needs.
  • Other duties as assigned.
Supervisory Responsibilities:
  • Hire, train and develop 7+ staff members.
  • Provide effective line management for the account members assigned to you including coaching and mentoring as necessary to assist them in achieving professional and career growth objectives.
Requirements:
Education & Experience:
  • Bachelor’s degree in Business Administration, Marketing, Advertising, Communications or related field, required; and, twelve (12) years in account strategy or management leadership experience; to include:
    • Five (5) to seven (7) years managing and growing accounts in large-scale brand campaigns with external agency experience; required; and,
    • Experience within the higher-education industry, a plus, but not required, or equivalent combination of education and experience.
  • Multicultural marketing experience preferred.
  • Management of budgets of $1MM and above preferred.
  • Experience in packaging and delivering on full 360 integrated marketing plans.
Competencies/Technical/Functional Skills:
  • Acts as a role model. Anticipates and plans for change. Communicates vision to the team. Ability to lead, direct and/or influence others to obtain results using a wide degree of creativity and latitude. Working knowledge in building teams.
  • Actively seeks opportunities to influence, build effective relationships and gain alignment with peers, functional partners and/or external partners to accomplish business objectives. Ability to participate as an active member of the team and organization and work toward a common goal.
  • Accepts personal accountability, proactively seeks resolution for personal limitations head-on; and supports honesty and respect towards others, the company and oneself.
  • Develops specialized knowledge of products, markets, customers, industry & cultural trends, and competitors in support of sales and marketing management. Keep abreast of key developments in the relative markets served by the department and the activities of the competition to create responsive strategies.
  • Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new or cutting-edge programs/processes. Ability to generate and/or recognize imaginative or creative solutions that generate successful outcomes.
  • Solid understanding of marketing, advertising and digital marketing, as well as the ability to develop a thorough understanding of admissions procedures, National University and affiliate organizations, programs and services, both degree and non-degree programs and elements of educational programs including certifications, accreditation, program requirements and financial aid.
  • Aptitude to drive towards achieving measurable and challenging goals to support organizational success. Demonstrate the ability to focus on achieving results consistent with the organization’s vision, mission and strategic goals and objectives.
  • Advanced use of computers and Microsoft Office Suite Applications such as Word, Excel, Power Point, Outlook and enterprise resource planning application software such as Tableau and other analytical tools used in business research and reporting such as Google Analytics.
  • Work independently and foster a cooperative spirit within a large and/or small team of diverse cultures and across the organization at all levels.
Travel: Up to 10% Travel required

The National University System is committed to maintaining a high-quality, diverse workforce representative of the populations we serve. As a network of nonprofit educational institutions, the System employs more than 3,300 faculty and staff and serves over 41,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows for students, faculty and staff to develop their interests and talents while experiencing a sense of community and a commitment to diversity. With programs available both online and at our many campus locations, the National University System is a leader in creating innovative solutions to education and meeting the needs of our diverse student population, including adult learners and working professionals.

The National University System offers a comprehensive benefits package, competitive salaries, and an opportunity to work in an innovative environment that supports diversity. It is our policy to provide equal employment opportunities for all applicants and employees. The System does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, family care status, veteran status, marital status, sexual orientation or any other basis protected by state of federal laws.