Business Development Manager, Alumni

Operations United States Scottsdale, Arizona San Diego, California Philadelphia, Pennsylvania Seattle, Washington Orlando, Florida


Position Summary:

The Business Development Manager, Alumni will build support for National University by cultivating relationships, forging partnerships, and increasing awareness about National University.  Alumni and the companies for which alumni work is the focus population of the Busienss Development Manger.  Working in conjunction with the Alumni office and Workforce Education Solutions (WES) teams, they will steward a strong relationship as the key liason between these teams.  Coordinating closely with the WES teams, they will develop an understanding of the WES team strategies and how alumni can assist in service to the strategies.  Developing processes and reporting to provide increased value to WES team partnerships.  The goal of these relationships is to attain partnerships for National University’s Workforce Education Solutions division, which will result in enrollment growth for the university by creating pathways for employees to become aware of program offerings and educational benefits.


Additionally, the Business Development Manager designs, develops, delivers, and administers efforts related to establishing and maintaining these strategic partnerships to support the mission and initiatives. Identifies new prospects through research and evaluates, analyzes, and formulates strategies for growth in strategic partnerships with targeting Alumni as the focus.  They will additionally work in conjunction with NU marketing teams to establish and drive referral campaigns for Alumni to increase awareness of NU programs and educational benefits at WES partner organizations. The successful candidate will be dedicated to providing high quality service to all constituencies of National University, other System affiliates, clients, and students.  They will exhibit the highest professional standards and ethical principles.


Essential Functions:

Program/Team Success:

  • Strengthens relationships and processes designed to streamline the ways for which WES requests and receives data from the Alumni office.
  • Through internal relationship management, develops understanding of WES needs in relation to alumni reporting and interactions while developing innovative solutions for demonstrated and anticipated needs.
  • Responsible for corporate outreach and business development by working in coordination with the WES teams in identifying and implementing partnership opportunities resulting in increased enrollments and revenue from partner organizations.
  • Collaborate with other Workforce Education Solutions (WES) teams and leadership to align alumni approaches and development with identified market force needs.


Sales/Business Development:

  • Contacts prospects (email, telephone, face-to-face, direct mail, and networking events) to schedule meetings and explain/answer questions and conduct presentations.
  • Design and manage recruitment activities such as alumni forums, graduate school fairs, trade shows, conferences, open house/information sessions, prospective student meetings
  • Provide leadership in ensuring student information is updated and managed into systems accurately and in a timely manner
  • Performs prospect research with continual prioritization of targeted organization and activities
  • Applies traditional and innovative sales techniques to gain business
  • Develops and executes partnership agreements and MOU’s that drive student interest and admissions
  • Project manages activities with organizations including newsletter submittals, presentation creation, web site updates and links, flyers, etc. to ensure materials/advertising aligns to agreements
  • Project manages and follows through on enrollment activity
  • Meets and exceeds established quarterly business development/sales goals



  • Intermediate to advanced use of computers and Microsoft Office Suite Applications such as Word, Excel, PowerPoint, Outlook.
  • Proficiency with Salesforce CRM.
  • Learn new software programs as required.
  • Other duties as assigned.


Supervisory Responsibilities:

  • None



Education & Experience:

  • Bachelor’s degree in relevant field required. Masters preferred.
  • Minimum of five years of experience in a combination of business development, operations, and developing relationships with corporate leaders and academic professionals with at least seven years of experience in higher education.
  • Market awareness of Executive Education and MBA market preferred.


Competencies/Technical/Functional Skills:

  • Exceptional community relations skills, ability to represent the University and help build public understanding of the University’s brand and values.
  • Superior interpersonal skills with the ability to project professional competence, leadership capability and personal maturity with a wide range of individuals in a diverse community.
  • Excellent analytical and organizational skills; strong attention to details and the ability to balance a variety of tasks and deadlines. Extremely well organized and strategic, with strong attention to detail.
  • Openness, flexibility, and decisiveness to lead and inspire internal and external constituencies. Commitment to diversity and equality.
  • A flexible and creative thinker able to find and create opportunities for partnerships.
  • An independent, strategic thinker with good judgment, sensitivity, and common sense.
  • Self-motivated, outgoing and results oriented; ability and desire to set and reach ambitious goals.
  • Actively seeks to influence, build effective relationships, and gain alignment with peers, functional partners, and/or external partners to accomplish business objectives.
  • Ability to drive towards achieving measurable and challenging goals to support organizational success. Demonstrates the ability to focus on achieving results consistent with the organization’s objectives. As a leader, develops goals based on the organization’s vision, mission, strategic goals, and objectives.
  • Ability to effectively communicate and build strong working relationships both written and verbal.
  • Ability to carry out a variety of professionally complex assignments without detailed instructions.
  • Strong computer and database management skills; demonstrated ability to work in a team-oriented environment.
  • Proven ability to work cooperatively and sensitively with individuals from diverse cultures, ethnic groups, lifestyles, and backgrounds


Travels up to 50% for employer/partnership cultivation and participation in partnership and system-wide events as a representative of the National University System.

The National University System is committed to maintaining a high-quality, diverse workforce representative of the populations we serve. As a network of nonprofit educational institutions, the System employs more than 3,300 faculty and staff and serves over 41,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows for students, faculty and staff to develop their interests and talents while experiencing a sense of community and a commitment to diversity. With programs available both online and at our many campus locations, the National University System is a leader in creating innovative solutions to education and meeting the needs of our diverse student population, including adult learners and working professionals.

The National University System offers a comprehensive benefits package, competitive salaries, and an opportunity to work in an innovative environment that supports diversity. It is our policy to provide equal employment opportunities for all applicants and employees. The System does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, family care status, veteran status, marital status, sexual orientation or any other basis protected by state of federal laws.