Sr. Marketing Manager

Workforce Partnerships United States


Description

Position Summary:

With limited supervision, lead a variety of key projects, developing and coordinating online and offline advertising campaigns and public relation campaigns for Workforce Education Solutions. Owns and executes entire projects at the discretion of the President and other WES senior leaders (VPs and Executive Directors).  Lead contributor to and planner for the success of both regional, state-wide, and national marketing and public relations campaigns.  Functional manager providing guidance and management of assigned projects throughout the department.  The successful candidate will be dedicated to providing high quality service to all constituencies of National University and other System affiliates.  They will exhibit the highest professional standards and ethical principles.

 

Essential Functions:

  • Working with WES leadership and in partnership with the NUS marketing teams, lead and coordinate marketing strategy plans including detailed and demonstrated understanding of our core audiences, our product offerings, messaging strategies, as well as key channels and tactics associated with reaching our priority audiences and driving action
  • Develop quarterly marketing plans designed to drive engagement across key partners in all WES verticals
  • Serve as primary WES point of contact to NUS marketing teams for all B2B advertising campaigns, supporting creative development of all associated assets required
  • Manage all existing WES social media channels and create WES presence on new social media channels. Collaborate with university marketing teams to drive social media engagement with WES target audiences.
  • Manage and execute day-to-day projects and campaigns from inception to completion including planning, resources, meetings and documentation including interfacing with WES partner organizations as a key leader and contributor to launch and re-engagement meetings
  • Communicate and document special project status and strategic recommendations to WES leadership and team members on a regular basis
  • Interface with NU marketing agency (NUSA) to ensure program and partner collateral and web resources are up-to-date and available to all WES vertical teams and outreach staff
  • Manage public relation campaigns, messaging, and develop talking points for WES partners and constituents
  • Collaborate with university marketing teams and WES leadership to create and maintain content for new WES website to better serve existing and new organizational partners
  • Manage and coordinate WES events including partner information sessions and promotional webinars, coordinating pre and post event communication strategies and campaigns in partnership with enrollment teams
  • Collaborate with university enrollment teams on WES lead performance and the development of specialized outreach and engagement campaigns
  • Assist WES President and VPs with strategic projects and specialized outreach campaigns to support national expansion and enrollment/revenue growth
  • Assist WES Vice President, Training and Development to develop and execute new program launch activities
  • Assist WES Vice President, Partnership Development with vertical and regional business development and partner activation planning and activities.

 

Requirements:

 Education & Experience:

  • Bachelor’s degree in Business Administration, Communications or Marketing, preferred; and a minimum of eight (8) years of relevant experience in client facing roles, advertising, marketing, project management, data management or analytics; or equivalent combination of education and experience.
  • Higher education experience preferred                             
Competencies/Technical/Functional Skills:

  • Ability to participate as an active team member of the team and organization and work toward a common goal.
  • Actively seeks opportunities to influence, build effective relationships and gain alignment with peers, functional partners and/or external partners to accomplish business objectives.
  • Highly independent, accepting personal accountability, proactively seeks resolution for personal limitations head-on; and supports honesty and respect towards others, the company and oneself.
  • Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new or cutting-edge programs/processes. Ability to generate and/or recognize imaginative or creative solutions that generate successful outcomes.
  • Knowledge of principles and practices of marketing, creative writing, email and social media campaigns; basic understanding of multi-channel media strategy in an integrated marketing capacity. 
  • Strong interpersonal, problem solving, organizational, decision making, collaboration skills. Ability to effectively communicate with a wide range of individual of constituencies in a diverse community. Ability to communicate effectively orally and in writing.
  • Work independently and foster a cooperative spirit within a large and/or small team of diverse cultures, while working in a fast-paced environment with multiple deadlines and frequently changing priorities.

Competencies/Technical/Functional Skills (continued):

  • Ability to write effectively, persuasively and professionally.
  • Exceptional interpersonal and relationship-building skills.
  • Strong verbal and written communication skills, with ability to communicate complex information in easy to understand terms.
  • Excellent presentation skills.
  • Flexibility and adaptability to a fast-paced work environment. Ability to prioritize and execute work with precision under tight deadlines.
  • Knowledge of and proficiency with best practices for social media, web copy, digital marketing strategies, and lead engagement campaigns.
  • Knowledge of overall digital agency structure and processes with an understanding of creative and development workflow.
  • Knowledge of project management and tools such as Basecamp, Trello or Teamwork, a plus; highly organized with solid time management and prioritization skills. 
  • Intermediate use of computers and Microsoft Office Suite Applications such as Word, Excel, Power Point, Outlook and ability to learn new systems as necessary to succeed with results.   
  • An independent, strategic thinker with good judgment, sensitivity, and common sense.
  • Self-motivated, outgoing and results oriented; ability and desire to set and reach ambitious goals.
  • Superior interpersonal skills with the ability to project professional competence, leadership capability and personal maturity.
  • Actively seeks to influence, build effective relationships, and gain alignment with peers, functional partners, and/or external partners to accomplish business objectives.
  • Ability to drive towards achieving measurable and challenging goals to support organizational success. Demonstrates the ability to focus on achieving results consistent with the organization’s objectives. As a leader, develops goals based on the organization’s vision, mission, strategic goals, and objectives.
  • Strong interpersonal skills and the ability to effectively communicate and build strong working relationships with a wide range of individual of constituencies in a diverse community.
  • Ability to carry out a variety of professionally complex assignments without detailed instructions.

 

The National University System is committed to maintaining a high-quality, diverse workforce representative of the populations we serve. As a network of nonprofit educational institutions, the System employs more than 3,300 faculty and staff and serves over 41,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows for students, faculty and staff to develop their interests and talents while experiencing a sense of community and a commitment to diversity. With programs available both online and at our many campus locations, the National University System is a leader in creating innovative solutions to education and meeting the needs of our diverse student population, including adult learners and working professionals.

The National University System offers a comprehensive benefits package, competitive salaries, and an opportunity to work in an innovative environment that supports diversity. It is our policy to provide equal employment opportunities for all applicants and employees. The System does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, family care status, veteran status, marital status, sexual orientation or any other basis protected by state of federal laws.