Sr. Marketing Business Analyst

Marketing United States


Position Summary:

The Sr. Marketing Business Analyst a highly motivated individual with strong technical and communication skills who leverages data to create impactful analysis and reporting to help inform strategic initiatives


As the principal business analyst within our Digital Strategy team you’ll serve as the primary point of contact for our clients and help them shape and plan digital projects. You will work closely with senior members of client teams, learn from them about their business and the challenges they face, and collaborate with them to design new processes and tools to overcome those challenges. You’ll lead the development of new applications as well as updates to existing systems with an experienced, cross functional team of software developers and analysts This role will work closely with Business, UX, Development, QA and Analytics.


Essential Functions:


  • Excellent client-facing skills
  • An inquisitive, rationally opinionated, problem-solving nature
  • Great communication and interpersonal skills and stakeholder management
  • Good research, product demo and presentation skills
  • The Product Owner / Business Analyst role is to plan and elicit requirements from business stakeholders in the form of epics and stories, ensure stakeholders understand business value and required outcomes, and to ensure requirements are communicated and understood by the entire project team
  • Engage stakeholders, facilitate workshops, conduct client interviews to document business goals
  • Define and document business requirements, functional requirements.
  • Create process flows, data models and conceptual diagrams.
  • Provide requirement inputs during technical design sessions, review design deliverables for consistency and as a source of requirements
  • Analyze new requests from stakeholders and determine if the request is a new story, a modification to an existing story, or already covered in an existing story and add to backlog as appropriate
  • Facilitate the ongoing backlog grooming process, including defining business value and priority and organizing/selecting stories for upcoming sprints and organizing the backlog into a high-level release roadmap
  • Prioritize requirements collaboratively with business stakeholders, DevOps, and technology disciplines.
  • Work with multiple simultaneous projects by identifying requirements, facilitating change management, impact analysis, supporting execution team
  • Assist with content entry and verification tasks
  • Ensure that project team has clear understanding of functional requirements and business expectations
  • Experience in creating requirements for Web-development
  • Maintain a holistic view of product and ensure that the end-to-end experience is strong
  • Build, organize and maintain the project/team backlog over the course of the project, often serving as a partner and mentor for a client Product Owner
  • Participate in all scrum ceremonies and ensure stories are "ready " for upcoming sprints
  • Work with QA teams to develop testing strategy, test plan, identify test cases and participate in UAT
  • Communicate requirements to stakeholders; ensure developers and testers understand the stories and have a common understanding on how the user story will be built, implemented, and tested
  • Perform functional testing and facilitate user acceptance testing
  • Write training materials and train new users



Education & Experience:

  • Bachelor’s Degree in IT or related field, or equivalent experience
  • 7+ years of software development experience, including at least 5 years in a business analyst, product manager, product owner or similar role


Supervisory Responsibilities:


This role is an individual contributor.



Competencies/Technical/Functional Skills:


  • Understanding of the differences between a process, sequence, and context diagram and when to use each.
  • Ability to think beyond gathering requirements to design / improve processes
  • Experience with project scoping and estimation



  • Higher Education sector experience
  • DevOps, Engineering, Testing project experience
  • Proficiency in Tableau, SQL
  • Familiarity with Salesforce CRM and Marketing Cloud and associated data structures
  • Knowledge of Google's suite of data tools-Google Analytics, (both Universal Analytics & GA4 Property Types), Google Tag, Manager


The National University System is committed to maintaining a high-quality, diverse workforce representative of the populations we serve. As a network of nonprofit educational institutions, the System employs more than 3,300 faculty and staff and serves over 41,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows for students, faculty and staff to develop their interests and talents while experiencing a sense of community and a commitment to diversity. With programs available both online and at our many campus locations, the National University System is a leader in creating innovative solutions to education and meeting the needs of our diverse student population, including adult learners and working professionals.

The National University System offers a comprehensive benefits package, competitive salaries, and an opportunity to work in an innovative environment that supports diversity. It is our policy to provide equal employment opportunities for all applicants and employees. The System does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, family care status, veteran status, marital status, sexual orientation or any other basis protected by state of federal laws.