Social Media Coordinator

MarketingRemote, United States Scottsdale, Arizona San Diego, California Los Angeles, CA Las Vegas, Nevada


Description

Position Summary:

Under the supervision of the Sr. Manager, Social Media Marketing the Social Media Coordinator is responsible for the coordination, execution and evaluation of social media strategy and reviews for the National University System. In this position, the Social Media Coordinator will collaborate with organic social team members to execute social media strategy. The Social Media Coordinator is responsible for monitoring social media activity and responding to direct messages, comments, and reviews in a timely manner.

This position requires attention to detail, in order to accurately and effectively execute on defined social media strategies.  Ability to juggle multiple projects and priorities is strongly preferred. Knowledge of social media channels and experience developing content calendars is needed in order to effectively collaborate with the broader team.

Additional responsibilities include collaborating with internal marketing teams to continually develop a library of resources for social media. This position is ideal for a creative individual who is self-motived with a love for community building that sparks student pride in our student body. Ability to manage and optimize processes as well as some experience in social media marketing is required.

 Essential Functions:

  • Monitor user engagement and respond to questions, comments in a timely manner
  • Monitor and respond to reviews on platforms such as Trustpilot, Glassdoor, Facebook, Google, Yelp, etc.
  • Social media content: creation and execution
  • Social media outreach and SWAG coordination
  • KPI analysis and reporting
  • Copywriting social media posts and responses to audiences on social media and review platforms.
  • Internal and external team coordination

Requirements:
Education & Experience

  • BA preferred
  • 1+ year social media experience preferred

Technical / Functional Skills

  • Knowledge of social media channels: Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn
  • Knowledge of correct artwork dimensions, ideal file types and best practices for each social channel
  • Knowledge of customer service principles and best practices
  • Knowledge of Falcon.io, Sprout Social, Hootsuite and other social media management tools preferred
  • Video and photo editing skills preferred

Competencies

  • Knowledge of all laws and regulations as it applies to social media
  • Knowledge of latest social media trends and developments, as well as emerging channels
  • Knowledge of all social media channels as well as ideal artwork dimensions

Supervisory Responsibilities
Not applicable

Travel
Up to 10% Travel required

Physical Demands / Environment
Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures and viewing a computer terminal. The work is performed in a remote work environment.

 

The National University System is committed to maintaining a high-quality, diverse workforce representative of the populations we serve. As a network of nonprofit educational institutions, the System employs more than 3,300 faculty and staff and serves over 41,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows for students, faculty and staff to develop their interests and talents while experiencing a sense of community and a commitment to diversity. With programs available both online and at our many campus locations, the National University System is a leader in creating innovative solutions to education and meeting the needs of our diverse student population, including adult learners and working professionals.

The National University System offers a comprehensive benefits package, competitive salaries, and an opportunity to work in an innovative environment that supports diversity. It is our policy to provide equal employment opportunities for all applicants and employees. The System does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, family care status, veteran status, marital status, sexual orientation or any other basis protected by state of federal laws.