Paid Media Sr. Strategist

MarketingRemote, United States Scottsdale, Arizona San Diego, California San Francisco, CA Los Angeles, CA Salt Lake City, UT Dallas, TX New York, New York Chicago, Illinois Philadelphia, Pennsylvania Seattle, Washington Denver, Colorado Boston, Massachusetts Austin, Texas Detroit, Michigan Atlanta, Georgia


Description

Essential Functions:

  • This is a management level role on the Marketing Team.
  • Manage direct reports and act as a role model for junior team members.
  • Manage a large-scale marketing mix (+$50M) of direct response and awareness media channels.
  • Make monetary decisions impacting performance and directly influencing KPIs.
  • Determine paid campaign structures and strategy based on industry best practices and needs of the business.
  • Execute multivariate tests, including ad copy, asset creative, and landing pages to reach performance targets.
  • Own reporting processes, analysis, and communication of channel performance on a regular basis.
  • Accurate budget forecasting; utilizing all necessary considerations when determining budget to goal projections.

Supervisory Responsibilities:
Hire, train and develop 3-4 staff members

Requirements:

Education & Experience

  • Bachelor’s degree in Advertising, Communications, Marketing, Management
  • 3-5 years direct leadership experience, leading and developing teams 
  • Responsible, relevant work experience and training beyond the minimum (see below) may be substituted.
  • Course work or prior experience should include emphasis on marketing and business and/or quantitative disciplines
  • Experience at digital agency working in paid search/PPC
  • Experience with large-scale paid campaigns is expected.
  • Extensive understanding of marketing principles from business and technical perspectives.
  • Experience with a variety of paid media tools and platforms.
    • 6-8 years relevant experience in managing Paid Search (Google Ads, PPC) campaigns.
    • 6-8 years’ experience in business analysis and data mining within a project management environment; or equivalent combination of education and/or experience.
  • Preferred: 3+ years of Paid Social campaign management in any of the specified platforms (Facebook, Instagram, LinkedIn, Twitter, Snapchat)
  • Preferred: 3+ years of Display/Video Ads management in any of the specified platforms (Re-targeting, Google Display/Discovery Network, 3rd Party Display Network Vendor, Programmatic, or YouTube)
    • Experience with 3rd Party Bid Management Platforms in any of the specified platforms (SA360 (previously DoubleClick), Kenshoo, or Marin
  • Preferred: Experience in Higher Education marketing

Technical / Functional Skills

  • Strong understanding of paid search and the paid media landscape
  • Demonstrated ability to set and reach goals, manage multiple project details simultaneously, and adhere to strict deadlines.
  • Ability to accurately forecast performance and manage internal client expectations.
  • Impeccable attention to detail and follow-up. 
  • Strong interpersonal, communication skills and collaboration skills are necessary, as is the ability to represent the Department professionally and credibly within the University community
  • Self-motivated; goal and service oriented; professional image and demeanor.
  • Ability to get things done through existing production processes; help improve existing processes; identify need for new processes; improve efficiencies.
  • Requires the ability to work with broad parameters and with little supervision.
  • Regular and reliable attendance is required.
  • Must have experience in developing effective working relationships within both large and small organizational teams

Competencies

  • Make continuous recommendations to meet conversion goals and lower cost per conversion metric based on analysis and insights learned from historical campaign results.
  • Assist in strategy and campaign implementation; launch and manage campaigns, reviewing performance, and making changes in the platforms on day-to-day basis.
  • Execute multivariate tests, including ad copy, asset creative, and landing pages to reach performance targets.
  • Conduct competitive research on a regular basis to keep a pulse on the industry landscape in order to plan, identify, and report new opportunities.
  • Implement required set up and tracking of online events and interactive campaigns inclusive of landing pages and integration with CRM system.
  • Develop internal best practices and train team members.
  • Other duties as assigned.

 
Working Conditions
This job will be performed remotely in a home office environment.

The National University System is committed to maintaining a high-quality, diverse workforce representative of the populations we serve. As a network of nonprofit educational institutions, the System employs more than 3,300 faculty and staff and serves over 41,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows for students, faculty and staff to develop their interests and talents while experiencing a sense of community and a commitment to diversity. With programs available both online and at our many campus locations, the National University System is a leader in creating innovative solutions to education and meeting the needs of our diverse student population, including adult learners and working professionals.

The National University System offers a comprehensive benefits package, competitive salaries, and an opportunity to work in an innovative environment that supports diversity. It is our policy to provide equal employment opportunities for all applicants and employees. The System does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, family care status, veteran status, marital status, sexual orientation or any other basis protected by state of federal laws.