Product Marketing Manager

Marketing United States Salt Lake City, UT Jackonsville, Florida Austin, Texas Detroit, Michigan Mesz, Arizona Bakersfield, California Aurora, Colorado Anaheim, California Chandler, Arizona Gilbert, Arizona Glendale, Arizona Akron, Ohio Cape Coral, Florida Fort Lauderdale, Florida Peoria, Arizona West Valley City, Utah Gainesville, Florida Arvada, Colorado Provo, Utah Boulder, Colorado


Description

Position Summary:

With limited supervision, support a variety of projects regarding online and offline advertising campaigns and student recruitment initiatives for the National University System (NUS). Key player in supporting both regional and state-wide product/program marketing campaigns. Functional manager providing marketing and administrative support to the Product Marketing and Account Services team.

 

Essential Functions:

  • Manages day-to-day projects from inception to completion including, planning, resources, coordinating meetings and documentation.
  • Partners with the account team members to define the project scope and requirements.
  • Creates, communicates and manages project schedules, budgets and specifications.
  • Communicates and documents special project status and strategic recommendations to clients and team members on a regular basis; escalates issues accordingly to appropriate channels.
  • Collaborates with external agencies, internal NU Marketing team, and cross-functional teams (including brand/product managers, program leads, PR, legal, and policy stakeholders) to create integrated marketing moments.
  • Help Associate Director of Program marketing and creative teams execute the production of student and faculty testimonial videos.
  • Manages the input of data for proper campaign tracking using the existing lead management and Client Relationship Management (CRM) system to track strategies and produce reports by source, location, etc.; using analytical tools and other applicable technologies to analyze and communicate results and performance of advertising and marketing efforts.
  • Support Associate Director in developing presentations, case studies, and reports.
  • Develops specialized knowledge of products/programs, markets, customers, industry & cultural trends, and competitors in support of marketing management.
  • Identifies and recommends continuous improvement for product/program marketing strategies and implementation.
  • Other duties as assigned.

 

Supervisory Responsibilities: N/A

 

Requirements:

Education & Experience:

  • Bachelor’s degree in Business Administration, Communications or Marketing, required; and, five (5) years relevant experience in marketing, project management, data management or analytics; or equivalent combination of education and experience.

 

Competencies/Technical/Functional Skills:

  • Ability to participate as an active team member of the team and organization and work toward a common goal.
  • Actively seeks opportunities to influence, build effective relationships and gain alignment with peers, functional partners and/or external partners to accomplish business objectives.
  • Accepts personal accountability, proactively seeks resolution for personal limitations head-on; and supports honesty and respect towards others, the company and oneself.
  • Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new or cutting-edge programs/processes. Ability to generate and/or recognize imaginative or creative solutions that generate successful outcomes.
  • Knowledge of principles and practices of marketing, creative writing, email and social media campaigns; basic understanding of multi-channel media strategy. Knowledge of overall digital agency structure and processes with an understanding of creative and development workflow.
  • Basic knowledge of project management and tools such as Basecamp, Trello or Teamwork, a plus; highly organized with solid time management and prioritization skills.
  • Ability to track campaigns and report outcomes using software applications like Eloqua and Google Analytics, desirable.
  • Intermediate use of computers and Microsoft Office Suite Applications such as Word, Excel, Power Point, Outlook and ability to learn new systems as necessary to succeed with results.
  • Strong interpersonal skills and the ability to effectively communicate with a wide range of individual of constituencies in a diverse community. Ability to communicate effectively orally and in writing.
  • Work independently and foster a cooperative spirit within a large and/or small team of diverse cultures, while working in a fast-paced environment with multiple deadlines and frequently changing priorities.
 Up to 10% Travel required

The National University System is committed to maintaining a high-quality, diverse workforce representative of the populations we serve. As a network of nonprofit educational institutions, the System employs more than 3,300 faculty and staff and serves over 41,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows for students, faculty and staff to develop their interests and talents while experiencing a sense of community and a commitment to diversity. With programs available both online and at our many campus locations, the National University System is a leader in creating innovative solutions to education and meeting the needs of our diverse student population, including adult learners and working professionals.

The National University System offers a comprehensive benefits package, competitive salaries, and an opportunity to work in an innovative environment that supports diversity. It is our policy to provide equal employment opportunities for all applicants and employees. The System does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, family care status, veteran status, marital status, sexual orientation or any other basis protected by state of federal laws.