Digital Marketing Strategist

MarketingRemote, United States Scottsdale, Arizona San Diego, California San Francisco, CA Los Angeles, CA Salt Lake City, UT Dallas, TX New York, New York Chicago, Illinois Philadelphia, Pennsylvania Seattle, Washington Denver, Colorado Boston, Massachusetts Austin, Texas Detroit, Michigan Atlanta, Georgia



Description

Position at National Education Partners

Position Summary:

The Digital Marketing Strategist is responsible for managing the strategy and execution of digital media at National University and other affiliates associated with the National University System with budgets up to $35MM. This position is responsible for updating optimizations in the platforms and updating budget changes on a day to day basis to affect performance and increase lead volume which ultimately generates revenue for NUS. While this position does not have direct reports, it is expected that the Paid Media Strategist will help with mentoring, coaching and training of junior team members.

Essential Functions:

  • Manages paid search and paid social campaigns, making monetary decisions to affect performance that directly affects the lead generation (revenue)
  • Creates strategy and builds out campaigns. Launches and manages campaigns, reviews performance and makes changes in the platforms on a day in and day out basis
  • Executes digital media campaigns to hit performance targets
  • Performs research to identify opportunities for improved efficiency and growth
  • Performs research and analysis for reporting
  • Plans, forecasts, and provides POV for digital media opportunities
  • Provides analysis and reporting on campaign performance
  • Performs miscellaneous marketing related duties as assigned for continuous improvement of paid media marketing strategies and implementation
  • Mentors Paid Media Specialists and Paid Media Coordinators as needed

Requirements:

Education & Experience

  • Typically requires a Bachelor’s Degree, or equivalent / relevant experience
  • 5-7 years' experience managing paid social/marketing campaigns
  • 3-4 years' business analysis and data mining experience
  • 1-2 years' project management experience
  • Experience in higher education preferred

Technical / Functional Skills

  • Strong understanding of digital platforms, including paid search, paid social, display, video
  • Strong understanding of paid media optimization techniques and best practices
  • Demonstrated ability to execute effective paid social, paid search, display and video campaigns
  • Demonstrated ability to translate data into insights
  • Understanding of proven ad formats
  • Understanding of analytics and media management tools
  • Understanding of digital media trends and current challenges
  • Understanding of retargeting techniques and platforms
  • Understanding of advanced targeting methods

Competencies

  • Accountability
  • Adaptability
  • Independence
  • Integrity
  • Teamwork

Working Conditions

Sedentary work. The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures and viewing a computer terminal. The work is performed in a remote/home office environment.

Travel: No Travel Required

National University will not sponsor applicants for work visas.

The National University System is committed to maintaining a high-quality, diverse workforce representative of the populations we serve. As a network of nonprofit educational institutions, the System employs more than 3,300 faculty and staff and serves over 41,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows for students, faculty and staff to develop their interests and talents while experiencing a sense of community and a commitment to diversity. With programs available both online and at our many campus locations, the National University System is a leader in creating innovative solutions to education and meeting the needs of our diverse student population, including adult learners and working professionals.

The National University System offers a comprehensive benefits package, competitive salaries, and an opportunity to work in an innovative environment that supports diversity. It is our policy to provide equal employment opportunities for all applicants and employees. The System does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, family care status, veteran status, marital status, sexual orientation or any other basis protected by state of federal laws.