VP Business Insights & Analytics

Description

Vice President Business Insights & Analytics - MEDIACOM

At MediaCom, we believe in People First, Better Results. We help people, brands and businesses unlock their growth potential. Our success is underpinned by our belief that if we invest in our people, we’ll deliver better results not only for our teams but for our clients.

We’re a global company, so you’ll be working with teams and time zones from around the world. And we’ve won every international award and then some. There’s never been a more exciting time to be in marketing communications, with infinite choices and endless ways to communicate.

So, what are you waiting for?

Overview:

The VP, Business Insights & Analytics will provide strategic consultation, advice and delivery of best-in-class research solutions to our clients, develop the best in house solutions on both insights and analytics and grow the revenue of the department. They will be responsible for ensuring that we deliver on ensuring consumer insight is at the heart of the agency’s thinking, as well as building new capabilities around the use of Data and Analytics. They have a key role in supporting both the Client Services Teams (CST) as well as the Strategy and New Business Teams.

Your Impact:

  • Develop vision for how to leverage our audience management platform as a source of insights and differentiation for the agency as well as delivering the overall vision of the department focusing on team/business growth + development
  • Develop a toolkit that differentiates us and make us cost-competitive in the marketplace.
  • Drive growth & agency differentiation through diversifying the portfolio offering & reapplying best practices from global and regional hubs of excellence
  • Sell in yearly research plans to key clients and consult on frameworks and solutions
  • Collaborate within the MediaCom network, GroupM and greater WPP agencies to learn, share best practices and continuously grow and refine toolkit
  • Lead thought leadership and the strategy part of the pitches in collaboration with the Head of Strategy

 

Primary Role & Responsibilities:

  • Develop vision for how to leverage our audience management platform as a source of insights and differentiation for the agency I would say something like responsible for setting the overall vision of the department to deliver on both team & business growth & development
  • Continue to develop a toolkit that differentiates us and make us cost-competitive in the marketplace
  • Drive growth & agency differentiation through diversifying the portfolio offering & reapplying best practices from global and regional hubs of excellence
  • Sell in yearly research plans to key clients Consult on frameworks and solutions not sell in
  • Collaborate within the MediaCom network, GroupM and greater WPP agencies to learn, share best practices and continuously grow and refine toolkit
  • Lead thought leadership and the strategy part of the pitches in collaboration with the Head of Strategy
  • Represent the agency in new business pitches and key client deliverable.

Managing the Insights Team whose role it is to:

  • Study the consumer and their relationship with various contact points to identify the optimal channel or context to most effectively attract and engage the consumer, in the right frame of mind to optimally deliver the brand message
  • Seek insights from both primary & secondary research, to understand attitudinal (qualitative) and behavioural (quantitative) aspects of the consumers relationship with both the brand and the contact
  • Develop a deep understanding of the category in which the brand competes allowing for a closer connectivity between brand and business strategy
  • Collaboratively work with and support CST in identifying strategic consumer insights and connections
  • Provide objective assessment and recommendation as to various research approaches, methodologies and tools on a brand-by-brand basis
  • Support CST throughout plan cycle as the voice of the consumer in various strategic communications presentations, and client work-sessions.

Managing the Analytics team whose role it is to:

  • Make compelling cases for changes in communication & media strategy / investment levels / channel selections / audience weighting based on modelling results and be able to encourage both clients and agency planners / account teams to embrace a more ‘scientific’ approach to marketing communications rooted in data management and market mix modelling approaches
  • Provide on-going analytical support utilizing marketing mix modelling and forecasting, to address a wide variety of client issues including portfolio management, optimal investment levels, target prioritization and optimisation
  • Translate and package the market mix modelling or attribution results into client friendly, strategic recommendations for the clients and the account / planning / research teams in the agency
  • Help clients gain insight into their business and consumer behaviour through analysis of campaign data, transactional data, consumer profile data, etc.
  • Present results to clients and prospective clients as well as in new business pitches as required to help the agency add new clients to their roster
  • Inspire others and make complex data and statistical data & results simple and understandable

Your Qualifications:

  • Strong client service skills
  • Strong leadership skills
  • Have a strong vision for your team and provide growth and leadership
  • Consulting skills at a C-level
  • Self-starter with strong organizational skills
  • Experience with new product development
  • A strategic thinker who understands how research contributes to strategic planning process research contributes to growth (not always linked to planning process)

Education + Experience:

  • A mix of 10 years of progressive media and consumer research experience within an agency or client environment - with exposure to analytics such as MMM
  • Superior knowledge of media planning theories is a requirement
  • Experience with advanced analytic techniques, such as multivariate regression analysis, Bayesian shrinkage, predictive modelling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
  • Comprehensive understanding of metrics: Media (e.g. impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.)
  • Experience with Business Intelligence and Data Mining Applications

About MediaCom: 

Welcome innovators, initiative takers and instigators. We are 8,500 of the worlds leading media communications specialists, in 125 offices, across 100 countries. We have a global client roster thats the envy of our peers. Adidas, Coca-Cola, Mars, P&G, Richemont and Sony to name but a few. 

We help brands unlock growth through media. Our Systems Thinking approach combines data, technology and creativity to design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business. All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently. 

 

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy. We know that when we invest in our people, well deliver better results not only for them, but also for our clients. We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why we are open environments that celebrate difference. 

Do you want to work with smart, creative, enthusiastic people? So do we.Welcome to MediaCom!  

www.mediacomusa.com  

https://www.facebook.com/MediaComUsa/ 

https://twitter.com/MediaComUS 

https://www.linkedin.com/company/mediacom  

 

GroupM and all its affiliates embrace and celebrate diversity and inclusivity. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together


Data, Analytics & Insight Toronto, Ontario Regular