ASO Manager

Marketing Portugal, Portugal


Description

Kwalee é uma das principais publicadoras e desenvolvedoras de jogos multiplataforma do mundo, com mais de 750 milhões de downloads mundialmente em sucessos do telemóvel como Draw It, Teacher Simulator, Let's Be Cops 3D, Airport Security e Makeover Studio 3D. Além disso, também temos uma incrível e crescente equipe de PC e consolas que está em busca de novos e grandes títulos para se juntar a TENS!, Eternal Hope, Die by the Blade e Scathe.

Nós temos uma talentosa equipe colaborando diariamente entre nossos estúdios em Leamington Spa, Bangalore e Pequim, ou remotamente da Turquia, Brasil, Filipinas e muitas outras regiões, sendo que recentemente adquirimos nosso primeiro estúdio externo, TicTales, sediado na França. Temos uma equipe realmente global criando jogos de audiência mundial. E vale a pena: Kwalee foi reconhecida com os prêmios de Best Large Studio e Best Leadership da TIGA (The Independent Game Developers’ Association) e nossos jogos foram baixados em todos os países do mundo!

Fundada em 2011 por David Darling CBE, um arquiteto-chave na indústria de jogos do Reino Unido que co-fundou e liderou a Codemasters por muitos anos, nossa equipe também inclui lendas como Andrew Graham (criador da série Micro Machines) e Jason Falcus (programador de clássicos, incluindo NBA Jam) ao lado de uma crescente e diversificada equipe de especialistas em jogos globais. Todo mundo contribui criativamente para o sucesso da Kwalee, todos os funcionários qualificados podem apresentar suas próprias ideias de jogos nas Quartas Criativas, e estamos orgulhosos de ter construído nosso sucesso com base nesse princípio inclusivo. Poderia a tua ideia ser a próxima sensação global?

Esta função estará sediada no nosso novo escritório em Almada, pertinho de Lisboa.

What’s the job?

As our ASO Manager you will define our App Store Optimisation strategy, working with other teams to create, test and optimise our app stores.

 What you tell your friends you do

“I tweak the app stores for all our games to ensure they’re as attractive and effective as possible!”

What you will be doing

  • Operate our App Store Optimisation strategies and play a key role in defining them

  • Increase organic traffic and app store conversion rates of our apps through data driven methods

  • Assisting in the creation and planning of ASO tests

  • Monitor and report on ASO tests and Keyword data

  • Use statistical testing and predictive modelling to recommend changes to App Store elements

  • Analyse and manage data from multiple sources to aid decision making

  • Coordinating internally with different stakeholders to produce creative, analysis and other deliverables

  • Monitor and report on competitors

  • Analyse how millions of players interact with our App Stores

How you will be doing this

  • You’ll be part of an agile, multidisciplinary and creative team and work closely with them to ensure the best results.

  • You'll think creatively and be motivated by challenges and constantly striving for the best.

  • You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you will get it. We even have a robot!

Team

Our talented team is our signature. We have a highly creative atmosphere with more than 200 staff where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse team, including David Darling and the creator of the Micro Machines video games.

Skills and Requirement

  • 2+ years experience handling App Store Optimisation strategy for mobile apps or games

  • Experience with App Store Connect and Google Play Console

  • Key understanding of how metadata differs across store pages

  • Experience with keyword research and optimisation

  • Experience analysing and managing data with tools such as Excel

We offer

  • We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment

  • Creative Wednesdays! (Design and make your own games every Wednesday)

  • Great work-life balance with flexible working hours

  • Quarterly team building days - work hard, play hard!

  • Monthly employee awards

Our philosophy

We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.

Kwalee makes games to bring people, their stories, and their interests together. As an employer, we’re dedicated to making sure that everyone can thrive within our team by welcoming and supporting people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances. With the inclusion of diverse voices in our teams, we bring plenty to the table that’s fresh, fun and exciting; it makes for a better environment and helps us to create better games for everyone! This is how we move forward as a company – because these voices are the difference that make all the difference.