Senior User Acquisition Manager, Search

Marketing & Advertising Mountain View, California San Francisco, California Boston, Massachusetts


Description

GSN Games, the leading developer in mobile and social games, is seeking a Senior User Acquisition Manager, Search based in Palo Alto, San Francisco, or Boston, to champion our search marketing program. The candidate must have a passion for optimizing world-class mobile games and be interested in unlocking new search opportunities.

About the GSN SuperCasual Games Studio:  
Our studio consists of a talented group of game artists, designers, engineers, product people and marketers who craft industry-leading mobile games providing very high quality experiences. This studio is the home of Solitaire Tripeaks by GSN, the #1 revenue solitaire game on mobile that has quickly grown into one of the top grossing games on both iOS and Android.

What You’ll Do:

As a valued member in the SuperCasual Studio’s Marketing/UA group, your goal (and success) will be to take our mobile games to millions of passionate gamers around the world, working closely with the UA and Product teams to manage and scale our ad campaigns on Apple Search, Google, ad networks and new effective channels.  If you are fun and energetic, and enjoy using your analytical mind for critical thinking, you will love working at GSN Games!

Our ideal candidate has some intensive, hands-on experience managing user acquisition campaigns at volume, with experience at an agency - or even better, a game company -  but now you’re looking to use your experience on a top 50 game. You know how to use your instincts to get to the best jumping-off point, but you’ve learned to embrace data that tells you what’s *really* effective.

You will:

  • Create and manage user acquisition campaigns on different networks across search, such as Apple Search and Google
  • Take lead in our efforts to expand our UA search efforts while maintaining our business KPI goals
  • Track, analyze, and report on campaign performance using advanced LTV and cohorts analysis, uncover growth and optimization opportunities.
  • Establish relationships with new advertising partners and platforms and test new traffic sources
  • Design and Execute tests to maximize performance
  • Investigate market trends and provide actionable recommendations to the team
  • Lead initiatives cross functionally, collaborating with other teams
  • Presenting results to the studio and management
  • Work closely and collaboratively with creative team to provide feedback and suggestions for tailored creatives to improve performance across our UA efforts

About you:

  • 1 - 2 years experience working with Search and Display channels in a a mobile direct response advertising campaign
  • 1+ years of experience with ASO and analyzing large data sets
  • Strong experience with MMPs, DSPs, and other in-app mobile platforms
  • Experience in managing partnerships to successfully hit campaign targets
  • A “growth mindset” that preferences action through testing and experimentation
  • Experience - and a desire - to do both strategic planning and day-to-day execution / optimization
  • Ability to work independently and cross collaboratively and own your channels fully
  • Strong critical thinking skills and experience working in a metrics-based environment
  • Strong attention to detail and the ability to communicate results both verbally and written
  • Advanced Microsoft Excel skills
  • Creative problem solver

Preferred qualifications:
  • Hands on experience with SQL: leveraging and mining data tables to pull together data needs from multiple sources
  • Experience using Tableau or other data visualization platforms
  • Experience working at a mobile gaming company