Senior Associate, Planning

Media Planning New York, New York


Position at GroupM

Role Summary & Impact

As a Senior Associate, Planning, you will play a key role in developing media strategy and media plans, and make insightful recommendations consistent with the approved strategy. You will manage daily tasks for stewarding approved plans and train Associates in media fundamentals, policies/procedures, and computer systems.

Key Responsibilities   
  • Partner with the Manager in the development of communication plan options and recommendations.
  • Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations.
  • Deliver POVs/position papers on key client issues and/or client opportunities.
  • Ensure proper execution of communication plans: (Maintaining accurate budget control and flow of media activity, and proactively, consistently updating Manager and (if appropriate) client contact(s); Monitoring buys/schedules).
  • Prepare media authorizations per approved plans/project requests.
  • Train and developing Associate(s), as well as reviewing their work for accuracy.
  • Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners.
  • Provide timely and accurate delivery of all work.
  • Bachelor’s Degree in Marketing/Media/Communications; OR equivalent professional work experience.
  • At least 1+ year of related media planning/communications planning experience.
  • Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency). 
  • Proficiency with systems/tools.
  • Strong quantitative skills, including analytical abilities and math proficiency.  
  • Ability to work within a team, handle multiple assignments and meet tight deadlines.
  • Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills.
  • Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint.
Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.   
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.