Programmatic Specialist

Programmatic, Biddable, Paid Media & SEO Finland, Finland


Position at GroupM Nexus

About GroupM

GroupM is the leading global media agency group serving as the parent company to WPP media agencies including Mindshare, Wavemaker and MediaCom. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, insight, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. GroupM Finland including the agencies are currently approximately 100 people and we are located in superb premises with our WPP partners in Kiila korttelit in Ruoholahdenkatu 21.

We are looking for a Programmatic Specialist to join our team

Xaxis is one of the leading companies in the field of Programmatic Buying. We utilize data, technology and media to create targeted advertising products for the biggest advertisers.

In Xaxis we care for digital transformation and the opportunities it creates for communication between advertisers and consumers. Innovation and development are central to Xaxis.

What makes you our Programmatic Specialist:

As a Programmatic Specialist you will be responsible for planning and implementing programmatic strategies based on an increasingly broad range of products and technologies. A passion for innovative media products, as well as an ability to express yourself is important for success. You will work closely with our media agencies and their clients.

The tasks include among others:

  • Executing all aspects of campaign delivery, including performance vs. KPIs, weekly/monthly/campaign pacing, optimization and profitability. .
  • Managing campaign setup and execution across different platforms including trading (DSP Setup), DMP or Dynamic Creative Platform.
  • Providing campaign reporting with key programmatic trends, client insights and campaign next steps.
  • Coordinating with digital specialists to identify client needs, understanding campaign criteria, providing recommendations, and communicating campaign performance.

What we look for in a Programmatic Specialist:

A Programmatic Specialist will receive the necessary training to all internal systems and technology platforms, but when it comes to personal attitudes, values and experiences, we want to emphasize the following:

  • Have some experience of programmatic buying and knowledge of DSP capabilities (experience in DV360 & Xandr Invest is a plus), programmatic execution, verification partners, and data partnerships.
  • Willingness to keep learning new things.
  • Quick learner with strong interest in marketing tech and ad techs.
  • Results Driven, detail oriented, numbers focused and analytical.
  • Understanding of a consultative approach is a plus
  • Excellent communication and teamwork skills
  • Good experience in using Excel and PowerPoint as working.
  • Skills with SQL or Python are appreciated, but not required.

In short, we are looking for a person who can lead projects, but who is also willing to seek advice and help when needed. We want a strong digital-minded colleague who can create good business for our advertisers. You like to have a lot of things going on at the same time, you’re good at prioritizing your time and keeping your work structured.

What we offer:

  • A great opportunity to make a real and positive impact within GroupM
  • Extended occupational health care (Mehiläinen)
  • Phone benefit
  • Lunch and sports & culture benefit
  • Flexible working time
  • Massage
  • Hybrid work model

Interested? We are happy to learn more about you!

Please send your CV and application through our recruitment system. We will review applications ongoing and we will proceed with interviews as soon as we find suitable candidates.

If you have any questions about the role, please be in contact with Olga Yurbacheva, Head of Programmatic, [email protected] / +358458014319.