Programmatic Operations Manager

Programmatic, Biddable, Paid Media & SEO London, England


Position at GroupM

Objectives of the Role: 

The Programmatic Operations Manager is responsible over time for managing the programmatic operations team, overseeing client campaigns and leading internally managed programmatic recommendations, campaign set up, optimisation, data analysis, ultimately playing a key role in the programmatic strategy for our clients.

This role will focus on overseeing the management of client activity through relevant DSP’s – DV360, Xandr, The Trade Desk and Amazon The focus will be on overseeing campaigns managed by yourself and junior members of staff, ensuring they are set up using programmatic best practice and delivering outstanding results.

Business Responsibilities:

  • Deliver and ultimately oversee best-in-class campaign activation across client accounts, ensuring yourself and the team are operating at the highest standard and delivering highest quality output on every campaign
  • Train and support junior team members to increase their knowledge and application across the function, to in turn ensure the above.
  • Keep an up to date knowledge of developments within the programmatic industry, and ensure these learnings are applied to ensure we are delivering best-in-class client campaigns.
  • Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results for our clients.
  • Proactively contribute to product development and programmatic best practice and ensuring adoption of new processes and products across the team.
  • Share learnings, templates and relevant products across the MediaCom Investment & Planning teams.
  • When relevant develop and grow key client relationships.

People Responsibilities:

From a direct people perspective this role will encompass & require

  • Input into the objective setting and development of junior members of the team.
  • Ability to motivate and train individuals and be a key stakeholder in the development of staff, ensuing their development needs are constantly evaluated and fulfilled.
  • Management & distribution of team workload & workflow.

It will also require working closely with the Digital Planning teams identify opportunities for innovation and growth on priority clients.

Skills and Behaviours:

  • A thorough understanding of the programmatic landscape as it relates to various subsidiaries of programmatic including display, video & emerging channels.
  • Excellent technical & practical knowledge of all programmatic transactions from automated guaranteed to the open exchange and everything in between.
  • Experience of working with multiple technology platforms, DSPs, DMPs, verification tools, viewability, analytics etc.
  • Demonstrable track record in programmatic media strategy and recommendations, execution and optimisation.
  • Ability to derive and deliver insight out of campaign data and to apply back into optimisation or indeed future planning.
  • Commercially minded, understanding and applying the balance of the practical delivery of services in line with client objectives, service level agreements and terms of business.
  • Demonstrate a strong attention to detail and accuracy when carrying out work.
  • Ability to work under pressure and in certain instances, within short deadlines.
  • Ability to manage own workload effectively and efficiently, as well as distribution and management of team workload.
  • Effective time management and organisational skills with the ability to multitask.
  • Display a helpful and positive attitude with a flexible outlook towards the duties of the role.
  • Excellent people management skills.