Senior Digital Marketing Manager
Senior Digital Marketing Manager - London
Funding Circle is looking for a Senior Digital Marketing Manager to lead Investor and Borrower activity in the UK, Germany and Netherlands. Reporting into the European Growth Director, this is a broad and autonomous role, offering significant international exposure and the opportunity to manage a sizeable multi-million pound budget.
Day to Day Responsibilities:
- Plan, launch, manage and optimise digital campaigns, owning both Brand and Direct response targets.
- Create and maintain a strong testing plan, covering media, creative and conversion activities.
- Manage a team of digital marketers and owning the relationship with publishers and digital agencies.
- Lead on tracking and reporting on marketing performance data, ensuring we understand what drives performance in each channel.
- Forecast channel performance across multiple markets, supporting strategic planning initiatives.
- Evolve our marketing strategy through continuously deepening our understanding of our audience and refining targeting and creative approaches.
Required Skills & Experience:
- Previous hands on experience in digital channels (preferably either Paid Social or Paid Search).
- A good appreciation of the relationship between marketing channels, with experience in managing a complex, multi-channel plan.
- A track record in driving superior brand awareness and performance, owning sales and CPA targets.
- An iterative, experimental approach to optimisation.
- A flexible attitude, and a real drive to improve things.
- A highly analytical mind, with an appetite for data and numbers and an understanding of marketing modelling is highly desirable.
At Funding Circle there’s a mission that drives everything we do. Around the world, we want to help small businesses get the finance they need to thrive, creating thousands of jobs as they drive the economy forward.
With teams in London, San Francisco, Denver, Amsterdam and Berlin, we’re fusing finance and tech to create new opportunities for those who want to achieve more.
At Funding Circle, we celebrate and support the differences that make you, you. We’re proud to be an equal opportunity workplace and affirmative action employer. We truly believe that diversity makes us better.