Downtown Marketing and Program Coordinator

Economic Development Division Kitchener, Ontario


Downtown Marketing and Program Coordinator

Competition Number


Job Code


Posting Date

November 23, 2022

Closing Date

December 7, 2022

Job Status

Permanent Full-Time


The City of Kitchener is a vibrant and dynamic city of approximately 240,000, in the heart of southwestern Ontario. As the largest municipality in Waterloo Region, Kitchener continues to be poised for development and growth, enhancing its reputation as a leader in city-building and innovation, with nationally recognized strategies to build its neighbourhoods, its digital infrastructure and its diverse economy.


The City of Kitchener is WHERE you want to work! Learn more about the top reasons to join us:

Why work at the City of Kitchener


Position Overview:

This role is for someone who is passionate about our Downtown and wants to be part of a small team that strives to support, promote, activate, and make vibrant our central business district. Your extensive experience and skills in brand development and delivering authentic moments that create memorable experiences and connections will make you a good fit for our team.  As the brand ambassador, you will work with our many partners and collaborators to effectively tell the Downtown Kitchener story.



  • Develops and implements an overall brand strategy for Downtown Kitchener.
  • Develops marketing strategies and implements marketing activities to grow the knowledge of downtown attributes and to impact the economic and social vitality of the downtown.  Marketing activities include such tasks as coordinating the development of magazines, brochures, posters, etc.
  • Works directly with the Downtown Business Improvement Area on marketing activities, and jointly stewards the Downtown Kitchener brand.
  • Functions as a brand ambassador for Downtown Kitchener, and ensures that all messaging, social media, and events align with the values, themes, and long-term strategies.
  • Creates and implements social media strategy and generates social media content for Downtown social media accounts; responds to social media questions and concerns.
  • Creates content for, updates and monitors website and other digital platforms.
  • Plans and develops downtown programming with a focus on impacting the economic and social vitality of the Downtown.
  • Facilitates City hosted Downtown events designed to support and engage targeted businesses and community groups.
  • Develops and maintains a use of space program to support EcDev run events, EcDev/partner collaborations, and partner use arrangements. (i.e. arranges space, technical requirements, site plans, marketing support).
  • Provides input on research, analysis, and planning of programs to attract individuals and businesses from desired economic industries.
  • Collects statistics and feedback related to events, impact of marketing initiatives.  Reviews information to determine focus of future events, including use of assets, and enabling access to public spaces.
  • Active contributor and participant to broader Downtown Kitchener initiatives, departmental or divisional priorities, and the work of our numerous stakeholders and partners.



  • 3-year degree or diploma in a related field (e.g., Marketing, Advertising, Event Management).  
  • 2-4 years of related experience including an on-the-job period of adjustment.
  • Knowledge and proven application of brand development, strategic marketing and communications theory and best practices to create brand strategies, marketing plans and media communications.
  • Knowledge of social media principals and best practices.
  • Leadership and diplomacy skills to support diverse, multi-organizational and multi-stakeholder teams working on complex projects. 
  • Ability to design new events, collaborations that support the Downtown Kitchener brand. An ability to leverage events, activation, and programming to further brand, corporate and economic development goals. Communication and human relations skills to work with community groups, community associations, public services, and the media regarding Downtown issues. 
  • Skill in the use of a personal computer using software programs such as Microsoft Office and PowerPoint; Adobe Photoshop and Illustrator; and content management platforms for website content.
  • Empathy and understanding for the range of issues, and social complexities that exist in the core.


Please note: Regular hours are Monday – Friday from 8:30am – 4:30pm but the applicant must be available to work a variety of shifts including evenings, weekends, and holidays.



The City of Kitchener is committed to an equity-driven, inclusive, accessible, and barrier-free recruitment and selection process, and to ensuring our workforce reflects the full diversity of the community we serve. We welcome applications from Indigenous, Black, racialized and 2SLGBTQ+ persons, as well as other equity deserving groups.


We will accommodate the needs of applicants under the Human Rights Code and Accessibility for Ontarians with Disabilities Act (AODA) throughout all stages of the recruitment and selection process. Please contact Human Resources at [email protected], or 519-741-2200 ext. 7261 to make your needs known, so that we can support your full and equal participation throughout the hiring process.


We appreciate the interest of all applicants. Only candidates whose skills, experience and qualifications meet the requirements of the position will be contacted.


Please note that as per Human Resources Policy HUM-HIR-110, "Employment of Relatives of Staff Members and Elected Officials":

"The immediate relatives of staff of the Human Resources Division, all Directors, General Managers, or the Chief Administrative Officer and Elected Officials shall not be employed by the City in any capacity.

The immediate relatives of all other Management personnel shall not be employed where such employment would be:

1. within the same Department in the case of permanent full-time, temporary full-time and part-time classifications.

2. within the same Division in the case of students."



Development Services


Economic Development

Union Affiliation

CUPE 791

Number of Positions


Hours of Work

35 hours per week


Initial Location

City Hall 




Salary Range

$65,639 - $82,051