Conservation Communications Strategist

Brand & Engagement Calgary, AB


For more than 30-years, our wildlife conservation charity has led critical wildlife conservation work through the Calgary Zoo, its rural Wildlife Conservation Breeding Centre, as well as across Canada and around the world. The journey to become Canada’s leader in wildlife conservation, now includes the Wilder Institute.   

The Wilder Institute is the rebranded Calgary Zoo Foundation and oversees the Calgary Zoo’s conservation portfolio which includes community conservation and conservation translocation/reintroduction programs saving species such as: hippos, lemurs, mountain bongo, sitatunga, Vancouver Island marmot, burrowing owl, whooping crane, fisher, half-moon hairstreak butterfly, northern leopard frog, greater sage-grouse, swift fox, black-tailed prairie dog and black-footed ferret, sihek (Guam kingfisher) and Carolinian forest species. 

We are deepening our global conservation efforts and seeking a skilled communications professional craving meaningful work that impacts wildlife and wild places using words and actions to help our talented, passionate team change the trajectory of the animals, plants and people on our planet. Does this sound like you? 

Align your personal and professional passions by joining the Wilder Institute/Calgary Zoo as a Conservation Communications Strategist! The preferred candidate is pro-active and energized by telling conservation stories and making connections. They apply curiosity, inquiry, and integrity into their professional approach to everyday work. A calm and steady multi-tasker able to produce numerous stories for multiple channels and change focus when needed is the ideal fit for this role. 

The Conservation Communications Strategist is a full-time permanent member of the Brand & Engagement team. This role reports to the Manager, Communications and works closely with other key stakeholder groups including: the Leadership team, Animal Care, Health & Welfare, Conservation & Science and Fund Development.

What you’ll do: 

  • Build an understanding of and support for the charitable work of the Wilder Institute/ Calgary Zoo through communications activity (internally and externally)
  • Work closely with other teams to ensure that the Wilder Institute brand is embedded across all communication activity, ensuring consistent brand use across all communications.
  • Draft media releases and responses on behalf of Wilder Institute
  • Manage the Wilder Institute social community and responses to ensure the Wilder Institute is portrayed positively and support Wilder Institute social platforms via content creation scheduled for maximum impact and strategic balance
  • Maintain and update the Wilder Institute website with relevant content
  • Collaborate across the organization to proactively develop and implement media events related to Wilder Institute/Calgary Zoo news
  • Engage market research specialists and/or administer public surveys to identify interests and concerns of key stakeholder groups on related public issues
  • Develop speeches, presentations, video scripts and presentations for Wilder Institute
  • Effective working relationship with Conservation & Science team through regular collaboration

What you’ll bring:  

  • College Diploma in Communications / Public Relations is required; Bachelors Degree in Communications / Public Relations is preferred
  • Minimum of 3 year’s experience of working directly in Communications and/or Conservation
  • Excellent written, presentation, and communication skills
  • Experience in developing complex, strategic communication strategies, delivering on the plan, and demonstrating value to stakeholders
  • Highly motivated with the ability to multi-task and establish priorities, working under pressure in high-paced environment and managing competing deadlines
  • Adept at handling sensitive information
  • Highly collaborative with the ability to work with multiple stakeholders within the organization
  • Strong, independent, and creative problem-solving skills
  • Experience in dealing with news media

Working Conditions: 

  • Primarily office based with long periods working at a computer
  • Some lifting required of boxes, signs, tables, etc. 
  • May work evenings and weekends
  • Social media monitoring during evenings and weekends
  • May involve long periods of standing
Wilder Institute/Calgary Zoo employees and volunteers are required to be fully vaccinated against COVID-19 in accordance with the Wilder Institute/Calgary Zoo’s COVID 19: Vaccination Policy.  

The Wilder Institute/Calgary Zoo is an outdoor facility and all staff working at the zoo must be comfortable working in a large variety of outdoor conditions. The zoo follows the advice of Environment Canada when responding to temperature and air quality issues.

What the Zoo Offers:

  • Competitive compensation
  • Discounts on food, beverage, and merchandise
  • A fun, rewarding work environment and the opportunity to work in a park full of wild animals

Are you ready to be wilder by joining one of Canada’s leaders in wildlife conservation?

If this position suits your skills, experience, and personal attributes, we want to talk to you!

Apply by doing the following:

  • Watch this video to learn more about the Wilder Institute/Calgary Zoo – the kind of conservation organization the world needs now.
  • Submit your resume with a cover letter via our online application system.

Applicants must be legally entitled to work in Canada.

If this position is a fit for you, we encourage you to apply with a resume and cover letter no later than December 3, 2021 @ 4:00 p.m. MST. 

All applicants are thanked for their applications in advance and advised that only those selected for interviews will be contacted.