Marketing Specialist

Marketing Data Specialist Colombia


Key Responsibilities:
  1. Email Marketing:
    • Develop and execute email marketing campaigns including promotional emails, nurture or drip campaigns.
  2. Landing Pages:
    • Create and manage landing pages based on provided templates to support marketing campaigns.
  3. Campaign Management:
    • Set up and track marketing campaigns.
    • Generate performance reports and analyze results.
    • Create and manage target lists.
    • Ensure compliance with GDPR.
    • Update values and manage data in Salesforce.
  4. Salesforce Management:
    • Create and manage accounts, opportunities, and reports.
    • Execute campaigns and enrich data.
    • Use data loader for efficient data management.
  5. Marketo Campaigns:
    • Develop scoring campaigns in Marketo.
    • Manage the admin section of Marketo.
Required Tools and Technologies:
  • Marketo
  • Salesforce
  • Zoominfo
  • Gotowebinar
  • Outreach
  • Proven experience with the above tools and technologies.
  • Strong analytical and organizational skills.
  • Ability to manage multiple projects and meet deadlines.
  • Excellent written and verbal communication skills.
  • Knowledge of GDPR and data privacy regulations is a plus.
If you are passionate about marketing and have a keen eye for detail, we would love to hear from you. Apply now to join our innovative team!