Market Insights Manager

Ops United States New York, New York Chicago, Illinois Boston, Massachusetts


Description

Brandwatch is the global leader in social and digital consumer intelligence, working with the biggest brands and most admired agencies worldwide – 39 of the Fortune 100 are clients.

Recently named a leader in The Forrester Wave™, we build smart software solutions that help capture, understand and share insights from millions of conversations across the web and beyond. Home to over 500 people worldwide with offices in 10 locations, Brandwatch is a place that motivates and supports its staff to find answers to new problems in an ever changing social and digital world. Brandwatch is part of Cision Ltd—a leading global provider of innovative earned media software and services to public relations and marketing communications professionals.

Market Insights Manager
 
About the Opportunity
 
Brandwatch is searching for a Market Insights Manager. This role sits within the Strategy team, reporting to the Chief Strategy Officer. The successful candidate will be responsible for a range of projects which allow us to understand and respond to the needs of the market.

This role requires extensive collaboration, both globally and cross-functionally. It is a senior-level, hands-on position working closely with our strategy, sales, product, customer success, and marketing teams as well as industry groups and partners.
The ideal candidate will have:
  • Demonstrated expertise in MarTech and deep
    understanding of social media and software solutions used by brand, research and marketing teams
  • A network of industry connections, being an active participant in industry forums and groups
  • A strong analytical skill set, able to collect, analyse and form recommendations using quantitative and qualitative research methods
  • Demonstrated commercial acumen: expertise in B2B sales processes, retention metrics and pricing strategies.
  • Ability to manage internal stakeholder feedback and represent the company externally
  • Strong presentation skills to both broad and executive audiences
  • Experience working internationally, across markets and time zones
Core responsibilities include:
  • Collect, synthesise and present internal feedback from teams on industry trends and our competitive context
  • Gather and analyse external market signals, including secondary research
  • Ensure the business keeps an up to date view of market trends, including competitor developments, new features and emerging platforms, technological advancements and changes in consumer and business behaviour.
  • Collaborate with the Brand and Product Marketing teams to ensure internal teams are equipped with these insights
  • Use insights to inform business strategy, including growth and positioning, as well as developments in product pricing and packaging.

At Brandwatch, we offer flexible and remote working, a competitive benefits package, an extensive people development program, including LinkedIn Learning for every employee and in-house courses such as our Brandwatch Leadership Development program, and community-focused groups, such as our Diversity & Inclusion and Green committees.

Working at Brandwatch: Our values are about being authentic, bold, and creative. And we believe these values are best embodied by enabling people to do their best work in an environment that works for them. Whether fully remote, within one of our global offices, or a combination of the two, we have the tools and resources to make working to these values both possible and enjoyable.