Field Marketing Associate

Marketing New York, New York Boston, Massachusetts


Brandwatch is the global leader in social and digital consumer intelligence, working with the biggest brands and most admired agencies worldwide – 39 of the Fortune 100 are clients.

Recently named a leader in The Forrester Wave™, we build smart software solutions that help capture, understand and share insights from millions of conversations across the web and beyond. Home to over 500 people worldwide with offices in 10 locations, Brandwatch is a place that motivates and supports its staff to find answers to new problems in an ever-changing social and digital world.

As the Field Marketing Associate, North America, you are eager
to learn about demand generation marketing and want to join our growing
team. In this role, you will assist and execute B2B lead generation campaigns to drive high quality leads for our sales team. You’ll handle the day-to-day and assist the Field Marketing Managers on the execution of campaigns, events, and content and messaging to the right audience at the right time. We want someone with a strong sense of ownership that expects to be hands-on from start to finish.

Why do we need you?

To drive growth and demand for Brandwatch specifically in North America. 

What you’ll be doing:

  • Executing North America regional field marketing campaigns including email campaigns, trade shows, direct marketing, webinars, and other lead generation activities
  • Assisting on integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments
  • Working closely with our North America field marketing team and sales team and forge strong communication and processes between teams.
  • Managing day-to-day marketing administrative work, including list management, email copy, internal communications, organization of marketing materials, logistics for events, etc.
  • Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
  • Execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads.
  • Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards.

What we need you to bring:

  • Located in the NY metro area, able to travel to NYC, or willing to relocate.
  • BA/BS degree, preferably in marketing or business.
  • 1-2 years of marketing experience, including internships, preferably in B2B marketing.
  • Experience with inbound and outbound marketing tactics.
  • Demonstrated success working in a collaborative, cross-team capacity—both internally and externally.
  • Experience in the software industry sector, highly desirable
  • Eagerness to learn new technologies and the B2B marketing world

Knowledge & Skills:

  • Knowledge of Google sheets, docs, and slides
  • Strong written and verbal communication
  • Strong attention to detail, accuracy, and creative skills

At Brandwatch, we offer flexible and remote working, a competitive benefits package, an extensive people development program, including LinkedIn Learning for every employee and in-house courses such as our Brandwatch Leadership Development program, and community-focused groups, such as our Diversity & Inclusion and Green committees.
Working at Brandwatch: Our values are about being authentic, bold, and creative. And we believe these values are best embodied by enabling people to do their best work in an environment that works for them. Whether fully remote, within one of our global offices, or a combination of the two, we have the tools and resources to make working to these values both possible and enjoyable.