GM of International (Excluding China)

Global Business Development Seattle, Washington


Blue Nile is the largest online retailer of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers.  We provide a superior customer experience, extraordinary value and industry leading product quality and style.  We obsess about our customers and are passionate about providing each customer with an amazing experience. 

Blue Nile operates in over 45 countries today. We are looking to develop our international strategy, uncover opportunities, execute flawlessly and turn the international business into a growth engine for Blue Nile.

This role reporting into the SVP of International will play a key role in driving this international growth.You will set the strategy, build and lead a team to grow the Blue Nile business in Europe, Americas (ex. US), ANZ, Middle East, South East Asia and over time will expand to new markets. You think big when it comes to growing a brand internationally – partnerships, launching new markets, acquisitions and capitalizing on local trends. You also sweat the details that are key to long term brand success. You own the customer journey from site experience to post-purchase. You are an expert at performance marketing and lead a team of channel marketers effectively optimizing budget and investment to drive high efficiency growth. You are practical and know when the effort to localize will move the needle vs. when it is not a priority. You’re an operational leader, intellectually curious, data driven and persistent in your pursuit of executional excellence. You will work across the organization and establish relationships and influence with a wide range of stakeholders at all levels of the organization to mobilize initiatives. You will work closely with our product, technology, marketing and ops teams to establish Blue Nile as a compelling brand in our priority markets internationally.


  • Develop strategy for revenue growth across Europe, Americas (ex. US), ANZ, Middle East and South East Asia and over time will expand to new markets
  • Lead/build out a team of performance marketers to drive high ROI growth across mature and new markets
  • Create and grow customer acquisition across key channels – SEM, social, SEO, email, affiliates, brand and other new emerging channels
  • Expand the Blue Nile brand presence in key markets, develop localized PR efforts to grow awareness and set and measure clear KPIs for success
  • Own the customer experience in these key international markets – advocate across merchandising, tech, product, operations to build a stellar customer experience
  • Drive step change growth internationally with a structured, data driven approach to new investments – expand to new markets, strategic partnerships and expansions
  • Influence the tech product roadmap that creates the right experiences for customers internationally
  • Create the operational KPIs, OKRs and lead the ongoing management cadence that will operationalize our strategic goals 
  • Focus on data driven insights to lead continuous improvements and innovations in our international top line growth
  • Manage the team’s efforts across forecasting, budget allocation across markets (ex. China) and channels to drive revenue and margin growth
  • Mentor, coach, develop and motivate team members to understand business objectives and achieve performance goals
  • Work cross functionally to facilitate coordination with multiple teams across the organization to drive efficiency, profitability, creativity and a superior customer experience


  • Bachelor’s Degree in Business or related field, MBA preferred
  • 8+ years in performance marketing, brand building and related fields
  • International experience particularly in Europe is a big plus
  • Strategic mindset with the ability to think broadly, refine questions and develop analytical frameworks that drive to key insights and business recommendations
  • Experience leading and managing a team
  • Prior experience working closely with product and technology
  • Strong sense of pragmatism and business judgment to ensure insights and recommendations lead to execution, action and impact
  • Operational excellence, passion for detail with laser focus on result oriented KPIs
  • Ability to build and foster productive working relationships with cross-functional teams

 What we offer:

  • Medical, Dental, and Vision Healthcare Coverage
  • 401(k) with Company Match
  • Paid Vacation
  • Competitive Salaries