Marketing Content Manager

Marketing Boston, MA


AtScale seeks a marketing generalist with a focus on content generation and digital marketing execution. Showing a strong track record of planning, building and managing integrated marketing campaigns to drive awareness, demand, pipeline and bookings. As a hands-on contributor, this individual is excited to lead the strategy and execution of content creation and demand generation. 


Primary Responsibilities:

  • Hands-On Execution: Serve as a hands-on contributor, who is responsible for executing campaigns across various channels.

  • Content and Campaign Creation: Develop and execute content campaigns. This includes managing the content strategy and calendar in addition to producing webinars and writing content (white papers, eBooks) and corresponding promotional material (landing page copy, email, social media posts).  

  • Demand Generation: Manage internal and external promotional calendar, including working with third party influencers and paid media publications. Work closely with our internal social media and marketing operations team to schedule social posts and emails. 

  • Monitoring and Reporting: Work with Marketing and Sales Ops to utilize tools like Marketo and Salesforce to report on the performance of campaigns and optimize performance.




  • Bachelor's degree in marketing, business, or related field.

  • 3-5 years of experience in B2B marketing

  • Highly organized, self-motivated, and able to manage multiple projects.

  • Outstanding written communication skills with the ability to work as part of a small, hands-on team.

  • Expertise in digital marketing strategy and hands-on campaign creation and optimization.

  • Experience in a B2B startup environment and with SaaS products is a plus.

  • Strong analytical skills, attention to detail, and data-driven decision-making.

  • Passion for continuous improvement, learning, and a strong understanding of demand generation best practices.

  • You are adaptable and don’t mind working in an ever-changing environment


About AtScale

AtScale enables smarter decision-making by accelerating the flow of data-driven insights. The company’s semantic layer platform simplifies, accelerates, and extends business intelligence and data science capabilities for enterprise customers across all industries. With AtScale, customers are empowered to democratize data, implement self-service BI and build a more agile analytics infrastructure for better, more impactful decision making.