Digital Marketing Specialist - Marketo

Marketing New York, New York Jacksonville, Florida


Description

SS&C Advent, a leading provider of award-winning software and services for the global investment management industry, is seeking a Digital Marketing Specialist to join our Revvie award-winning team in New York or Jacksonville.

We are currently seeking an experienced Digital Marketing Specialist to help us continue to grow. As one of our in-house Demand Generation gurus you’ll apply your expert knowledge of industry trends and best practices to increase traffic and improve conversions. You’ll also work closely with the Marketing and Creative teams to engage our audience and raise brand awareness.

As a part of our team you’ll have ownership of the campaigns you launch, working closely with the marketing teams to plan, analyze, and optimize campaigns. You’ll get the chance to work with many brands across the organization.

The ideal candidate has a passion for delivering business results, is Marketo-Certified with the technical skill, attention to detail, and a client-focused mindset to take ownership of our daily marketing operations tasks, troubleshooting, maintenance, and systems stability while producing a large volume of digital programs.

Candidates most prove success producing digital direct response email campaigns that engage prospects throughout a complex B2B enterprise software buying cycle/life cycle and be hungry to both learn and teach.
This is an individual contributor role with a significant campaign production responsibility - and huge opportunity to take ownership and shape SS&C Advent’s lead management process.

Responsibilities
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search
• Provide oversight, manage, and generate monthly and quarterly reports for all major metrics, goal tracking, revenue tracking, and other paid search initiatives
• Keep pace with search engine and industry trends and developments
Qualifications
• Collaborate with internal clients and colleagues on program planning
• Plan, produce, QA, deploy large program volumes on behalf of internal clients
• Build all required components in Marketo/SFDC per established process
• Take ownership of Marketo Email, Landing Page, and Form templates
• Learn standard approach to nurture builds, expand our automation capabilities
• Establish measurement and reporting methods for nurture programs
• Look for process optimization at every opportunity and propose to team
• Troubleshoot system issues as they arise; develop proposals for fixes; execute
• Document new process, system changes, standards and educate organization
• Assist with special projects and other duties as assigned
• Experience in crafting marketing strategies and executing marketing campaigns
• Strong understanding of the small business audience, and awareness of the key organizations, partners and efforts in the space
• Ability to utilize creativity and to lead other marketing teams to achieve shared strategic goals and targets
• Demonstrated ability to take initiative, provide breakthrough thinking and strategy, and function effectively in a highly dynamic environment
• Interest in and passion for the role that technology can play in driving social impact
• Effective written and spoken communication skills with organizational and analytical skills
• 3-5 years' experience in digital B2B marketing; 1-2 years in email B2B marketing
• Marketing automation experience with Marketo/SFDC required, including ownership of Marketo emails, landing pages, and form templates
• Learn standard approach to nurture builds, expand our automation capabilities
• Knowledge of Photoshop for basic image editing a plus
• HTML 5 skills & CSS desirable
• BA/BS in English, Writing, Communications, Marketing or related field preferred

At SS&C Advent, you will find a rewarding career where you can thrive at every level. We invest in our employees through offering competitive compensation and benefits, progressive training opportunities, and wellness programs that empower employees to achieve total (physical, financial, social & community) wellbeing. In addition to challenging and meaningful work, you will find a strong work-life balance and deep commitment to giving back to the communities where we live and work. Advent’s culture thrives on teamwork and diversity. So, bring your unique perspective and talent to Advent and thrive in your work today! SS&C Advent is an equal opportunity employer, committed to a diverse workforce.
SS&C Advent is an equal opportunity employer, committed to a diverse workforce.

Principals only, please. NO AGENCY CANDIDATES WILL BE CONSIDERED. Please apply directly to Advent. No phone calls, please.