Radio Market Manager

WCMC-FM Raleigh, North Carolina


Capitol Broadcasting Company is seeking a successful Media Executive with a proven track record of building and leading high performing teams to be our next General Manager of Radio.

A qualified candidate will be a strong leader skilled in Revenue & Profit Growth, Sales Strategy, Change Management, Digital Media, Radio Content, Marketing Strategy, Leading Innovation and Talent Development.

This person should be a strong leader continuously focused on developing and implementing strategies to create high-quality, multiplatform content and to grow their audiences and driving business results.

The position expands far beyond traditional “programming elements” and will require a very bold, strategic thinker that can capture the attention of the LOCAL market utilizing numerous platforms and multiple brands.

The right candidate will be a creative and curious thinker. Someone who can bring ideas that generate content and revenue to our platforms.


  • Oversees all station departments including content, sales, promotions, engineering, production, and community affairs.
  • Creates a clear vision and strategy for the stations and the market that provides all team members with a blueprint that will lead to improved results.
  • Drives results by developing and executing strategic and operating plans.
  • Achieves goals consistent with Capitol Broadcasting’s financial and operating goals.
  • Drives optimal performance in revenue and ratings.
  • Brings an innovative approach to established and proven radio operating models, including events and non-traditional revenue, resulting in improved efficiencies and business unit growth.
  • Fosters a digital culture to increase radio broadcast ratings and grow our digital audience.
  • Forecasts market trends and is forward thinking.
  • Sets budgets and performance expectations.
  • Develops and leads an engaging and inclusive workplace culture.
  • Recruits, develops, and retains a strong leadership team
  • Provides guidance and coaching to employees to maximize their performance and accelerate their professional growth

Experience & Education Requirements

  • Bachelor’s degree in broadcast media operations, communications, or related experience.
  • 10 years of broadcast leadership experience
  • Proven Track record as a leader overseeing all areas of operations and personnel.

Capitol Broadcasting Company is a locally owned, pioneering, stable, community advocate, do-the-right-thing company. We offer some of the best benefits in the business, including incredible retirement packages, training opportunities and a wholesome family environment. Capitol Broadcasting Company’s legacy of hard work, creativity, and a commitment to our audiences, our clients, and our employees has made us a successful broadcasting company and industry leader in the communications field. We have high expectations of each other and accept nothing short of excellence.

You must be fully vaccinated against COVID-19 to work at CBC. If there is a medical or religious reason preventing you from receiving an available COVID-19 vaccination, and you are selected as a candidate for consideration, we have an accommodations process in place to evaluate those requests.

A pre-employment drug screening is required.  EOE, M/F.  All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify.

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TVWRAL DigitalWRAZ-TVWRAZ DigitalWRAL-FMWRAL-HD2WCMC-FMWCMC-HD1WDNC-AMWCMC-HD2WCMC-HD3WCLY-AMWCMC-HD4MicrospaceCBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TVWILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball ClubBull City Hospitality, and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.