Data Strategist, WRAL Digital

WRAL Digital Raleigh, North Carolina


Are you passionate about data and its power to unlock insights and help tell stories? Do you geek out over pivot tables and data visualizations? If so, you should apply to be a Data Strategist for WRAL Digital, the digital division of Raleigh-based Capitol Broadcasting Company. We built and now maintain North Carolina’s largest local media site,, and affiliated digital sites and apps, while also offering a full range of digital marketing and creative services to local and regional businesses.

As our Data Strategist, you will take ownership of WRAL Digital’s existing audience data and develop strategies and tactics for growing first-party data. You will work with sales, marketing and content teams to ensure they have the data and audience insights needed to deliver first-class marketing solutions and ad campaigns that super-serve their clients. You also will be instrumental in leveraging our membership program to collect data and insights and look for ways to deliver business intelligence to our clients.

We expect this data expert to have experience using a Customer Data Platform (CDP), such as BlueConic or BlueVenn, to collect, analyze, build and report on audience segments and behaviors across our digital properties. Terms such as data warehouse and SQL and services such as Big Query and Data Studio should be familiar, not foreign.

Be prepared to share examples with us of how you have harnessed data to help generate revenue and build valuable audience segments and insights. Get extra points for showing us data visualizations that make data more accessible to employees throughout an organization. Experience building and managing data warehouses is preferred.

If all of the above sounds exciting and not mind numbing, complete your application today, provided you have a college degree and at least five years of relevant work experience. Your applications will get a closer inspection if you have experience working in a media company or agency, where you have seen how data is used to deliver targeted ads and customized content.

Here’s another reason to apply. People come to Capitol Broadcasting Company -- and they stay. Besides offering some of the best benefits in the business, we’re a locally owned, pioneering, stable, community advocate, do-the-right-thing company.  We have high expectations of each other and accept nothing short of excellence.

Our beautifully expanded and renovated offices are in Raleigh, North Carolina, consistently ranked as one of the best places to live, work and raise a family.

You must be fully vaccinated against COVID-19 to work at CBC. If there is a medical or religious reason preventing you from receiving an available COVID-19 vaccination, and you are selected as a candidate for consideration, we have an accommodations process in place to evaluate those requests.

A pre-employment drug screening is required.  EOE, M/F.  All Capitol Broadcasting Company properties are tobacco free.  Capitol Broadcasting Company participates in E-Verify.

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TVWRAL DigitalWRAZ-TVWRAZ DigitalWRAL-FMWRAL-HD2WCMC-FMWCMC-HD1WDNC-AMWCMC-HD2WCMC-HD3WCLY-AMWCMC-HD4MicrospaceCBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TVWILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball ClubBull City Hospitality, and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.