Digital Account Executive

WRAL Digital Raleigh, North Carolina


WRAL Digital Solutions, part of Raleigh-based Capitol Broadcasting Company, is looking for a dynamic addition to our sales team. We are looking for a hunter who is passionate about digital marketing and is not afraid to roll up their sleeves and go after new business. This position requires someone who is a self-motivated, quick-thinking, solution-oriented, consultative seller with a positive attitude. 

You might be a good fit if you:

  • Love sales.
  • Have demonstrated previous sales success (media sales a plus!)
  • Want to grow your sales career with a reputable, family-owned, local media company.

Responsibilities include:

  • Prospecting and developing new business on a consistent basis.
  • Establishing credibility with local business and agencies as a digital advertising expert.
  • Meeting with clients to determine their needs and recommending appropriate solutions.
  • Consulting with prospects and selling a suite of digital solutions including, SEM, SEO, social, websites, sponsorships, and creative agency services.
  • Following a sales process to identify prospects, schedule appointments, uncover opportunities, present proposals, and close new business.
  • Achieving monthly assigned budget.
  • Maintaining and growing your book of business.
  • Working with ad operations to build strategy, monitor campaigns, and review results.
  • Regularly meeting with current clients to share the effectiveness of their campaigns and discuss new products/solutions to help them meet their goals.
  • Staying current on industry trends and best practices.
  • Using a CRM to log sales activities, manage pipeline, and forecast.


  • Minimum 2 years of digital advertising sales experience.
  • Bachelor’s Degree preferred – or equivalent work experience.
  • Demonstrated success in developing, maintaining, and growing sound relationships with new businesses and a track record of meeting sales goals.
  • A high degree of self-motivation, accountability, and the ability to work well within an individual and team environment.
  • Excellent organizational, communication and presentation skills.
  • Experience selling products such as digital display, SEM, SEO, and websites is preferred.
  • Google Analytics and Google Ad Words certification is preferred.
  • Must reside in Raleigh-Durham market.
  • A valid driver’s license with clean driving record, and a pre-employment drug screening are required.

A pre-employment drug screening is required.  EOE M/F.  All Capitol Broadcasting Company properties are tobacco free.  Capitol Broadcasting Company participates in E-Verify.

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAZ-TV, WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.