Manager, Business Development – Esports and Partnerships

MarketingHybrid Remote, Los Angeles, California


Description

The job location is Culver City, CA. This is not a remote position.

About Capcom:
Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices.  Founded in 1983, the company has created hundreds of games, including ground-breaking franchises Resident Evil®, Street Fighter®, Monster Hunter™, Ace Attorney®, Mega Man®, and Devil May Cry®. Capcom maintains operations in the U.S., U.K., France, Germany, Japan, Taiwan, Hong Kong, and Singapore, with corporate headquarters in Osaka, Japan.  More information about Capcom and its products can be found at www.capcom.com or www.capcom-unity.com. 
 
Position Review:
An enthusiastic and driven business development professional who supports new business opportunities for Capcom’s Partnerships and Esports program, including event sponsorships. The ideal candidate will assist in prospecting potential partners and help evaluate incoming proposals submitted to the team. They should be comfortable working across departments (e-sports, brand, licensing) to support collaborative initiatives and contribute to internal alignment. Some experience or familiarity with business development, sales, sponsorship, or Esports within the interactive entertainment industry is preferred.

Supervision Exercised:
Individual Contributor
 
Responsibilities:
  • E-Sports Business Development
    • Act as a self-starter in identifying, pitching, and securing new sponsorship and opportunities.
    • Lead outreach efforts to prospective sponsors via email, calls, and meetings, and actively manage the sales pipeline.
    • Prepare and deliver sponsorship sales materials, proposals, and presentations to prospective partners.
    • Conduct market research and gather competitive intelligence to inform sales strategy and partner positioning.
    • Evaluate incoming inquiries and develop recommendations for internal review.
    • Develop sponsorship concepts and packages across Street Fighter Esports channels, including broadcast, content, and social.
    • Assist with financial analysis, pricing, and deal modeling related to sponsorship opportunities.
    • Coordinate meetings with sponsors, agencies, and internal stakeholders throughout the sales and execution process.

  • E-Sports Activation Execution and Management
    • Oversee sponsor integration into livestreams and content, working closely with production, esports, and brand teams.
    • Serve as the primary account manager for partners post-sale, managing relationships and ensuring contractual deliverables are executed successfully.
    • Track performance metrics (KPIs) for sponsorship programs and compile post-program reports.
    • Prepare and deliver recap reporting to sponsors at the conclusion of each program, summarizing performance and outcomes.
    • Provide regular updates to the business development team and assist in preparing leadership reports as needed.

  • Partnerships Management
    • Support partnerships team to identify, negotiate, and manage strategic partnerships that align with Capcom’s brand and business objectives.
    • Maintain strong relationships with external partners and internal stakeholders to ensure successful execution of partnership programs.
    • Coordinate with the legal team to process contracts and close deals with partners.
    • Monitor and report on partnership performance metrics and ROI.
Required Experience:
    • 5+ years of gaming or esports sales, with an emphasis on content sponsorship and integration
    • Strong grasp of the esports landscape, including the activity of both endemic and non-endemic brands in the space
    • Knowledge of the broader esports and gaming space, including tournaments, events, teams and organizations. 
    • Deep understanding of the online video space with knowledge of both VOD and live streaming
    • Proven ability to develop key relationships with decision makers at target partners
    • The ability to think creatively, identify sales opportunities and execute against those opportunities
    • Strong relationships with both traditional agencies as well as esports advertisers
    • Passionate about esports and gaming!
Knowledge, Skills & Abilities:
  • Excellent presentation and communication skills 
  • Detail-oriented, assertive self-starter 
Education:
  • Bachelor’s or similar four-year degree
Travel Requirements:
  • This job includes regular domestic air travel—Applicant must be willing to travel regularly. 25%-50% of the time.
  • This job may require international air travel when required.
  • Job entails long working weekends during events.
Licenses, Certifications and Other:
N/A
Salary Range:
$120,000 ~ $140,000 base + Commission (variable, based on performance) *Compensation for this position will be determined based on relevant factors including, but not limited to, job knowledge, experience and qualification.

Physical Demands
Ability to lift objects of up to 25 pounds in weight.  Must be able to stand for long periods of time. 

Working Environments
Work is generally performed in an office environment and the noise level is usually moderate. Reasonable accommodations may be made to enable individual with disabilities to perform the essential functions.

Additional Information
This job description is not intended to be an exhaustive list of duties, knowledge, skills, abilities, or requirements, as any one position in this classification may be assigned some or all of these duties, in addition to other duties not explicitly listed here. The various duties, responsibilities and/or assignments of this position may be unevenly balanced and changed from time to time based upon matters such as, but not limited to, variations in shift schedules, work demands, seasons, service levels and management’s decisions on how to best allocate department resources. Any shift, emphasis or rebalancing of these assigned duties, responsibilities and/or assignments does not constitute a change in the job classification.
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