Associate Manager, Social Media and Community
Description
About Capcom:
Capcom is a leading worldwide developer, publisher, and distributor of interactive entertainment for game consoles, PCs, handheld, and mobile devices. Founded in 1983, the company has created hundreds of games, including ground-breaking franchises Resident Evil®, Street Fighter®, Monster Hunter™, Ace Attorney®, Mega Man®, and Devil May Cry®. Capcom maintains operations in the U.S., U.K., France, Germany, Japan, Taiwan, Hong Kong, and Singapore, with corporate headquarters in Osaka, Japan. More information about Capcom and its products can be found at www.capcom.com or www.capcomusa.com.
Position Summary:
Act as a visible advocate that interacts with the community in both online and face-to-face communications. Produce creative content and manage assigned social media channels to engage with existing fans and expand Capcom’s fan communities. Social media and community management are rapidly evolving, and we’re looking for the right person to strategize, evolve, and execute effective plans to help us grow our social media reach and relevance.
This is a critical function that not only serves to evangelize the company’s activities to an external audience, but also ensures sentiment from the community is communicated back to internal groups to potentially help shape products and initiatives. This is an integral part of the larger marketing team, and the individual will work closely with other social media team members, the PR team, brand managers, events team, development teams, and other internal stakeholders.
Supervision Exercised:
- N/A
Responsibilities:
- Strategize, develop, and execute effective social media and communication campaigns for Capcom titles spanning from product announcement to post-launch phases driving ongoing brand visibility.
- Coordinate with pan-western social, marketing, and PR teams to ensure alignment with overall brand goals.
- Plan and track community/social campaign roadmaps including schedules and calendars in an organized, timely manner. Provide visibility and status updates for all activities to internal stakeholders.
- Produce creative, engaging, and timely content including text-based content (blog posts, social copy, etc.), art assets (screens, banner images, etc.), video content (produced interviews, video features, livestream appearances), and more.
- Track and evaluate social media analytics including reach, engagement, and sentiment. Provide regular reports and recommendations based on various performance measurements on an ongoing basis.
- Manage content and conversations on social media channels for assigned brands and titles, including but not limited to Twitter/X, YouTube, Twitch, Instagram, Facebook, TikTok, Discord, etc.
- Establish credibility and represent Capcom in engaging with fans, pro players, content creators/influencers, and other users at in-person events and online across multiple social media platforms.
- Strategically incorporate content creator/influencer partnerships into overall community and social media campaigns when appropriate.
- Curate and spotlight positive media sentiment, partner content, and community-created content on applicable channels.
- Additional editing and production support for art and video assets as needed to support broader marketing campaign initiatives and content creation.
- Be a major stakeholder in direction and streaming strategy for the social media/community team.
- Serve as brand expert for assigned brands, providing strategic input into broader marketing initiatives and tactics for campaigns.
- Keep abreast of and report on feedback from users online (comments, social media, etc.) Collaborate with internal departments to ensure both positive and critical community feedback is assessed appropriately and made visible if relevant.
- Monitor competitor and broader industry developments to ensure activities are timely, relevant, and adaptable as needed. Recommend and adopt best practices on an ongoing basis.
- Liaise with sales, licensing, and other stakeholders to provide support for relevant promotions, partner products, etc.
- Demo games as needed for meetings and events.
- Assist other members of the social media team with related tasks across other brands, as needed.
- This role is an individual contributor role.
Knowledge, Skills and Abilities:
- Self-starter, well-organized planner that can work independently to set schedules and manage multiple deadlines at any one time.
- Expertise with social media platforms and best practices (Twitter/X, YouTube, Twitch, Instagram, Facebook, TikTok, Discord, etc.)
- Excellent verbal and written communication skills.
- Audio/Video editing, livestreaming, and production capabilities; experience with Premier, Photoshop, Illustrator, OBS, etc.
- Experience in SEO, HTML, and WordPress or other website tools
- Comfortable presenting on-camera and to all group sizes.
- Strong interpersonal skills and adaptable personality.
- Creative thinker with a good sense for what will resonate with any given audience and ability to create various multi-media content to drive consumer excitement.
- Ability to multi-task and thrive in a fast-paced environment.
- Team player with a can-do attitude that thrives on collaboration and contribution.
- Solutions-oriented in high-stress situations.
- Critical thinker who can evaluate trends and formulate actionable goals.
- A passion for gaming and solid understanding of relevant pop culture developments.
- Strong knowledge of games industry; trends, history, areas for growth.
- Proficiency with Microsoft software suite (Word, Teams, Excel, Outlook, PowerPoint, etc.)
- Knowledge or interest in Japanese culture and gaming lifestyle.
- Able to take evening calls/meetings with teammates in Japan.
Minimum Requirements:
Education and Experience
- Bachelor’s degree in Marketing, Communications, English, Psychology, or related fields.
- 3-5 years of experience in a social media/community management in an individual contributor role, preferably in a related entertainment or tech industry.
- Experience developing and maintaining online communities and social media engagement.
- Expertise with social media platforms, strategies, and tactics.
- Experience with social media analytics and reporting.
- Must possess strong written and verbal communication skills.
- Experience managing brands as well as individual products preferred.
- Public speaking and live broadcast/stream experience.
- Experience with graphic/video editing programs.
- Strong familiarity with at least some Capcom brands.
- Knowledge of video game industry preferred.
- Able to work from Capcom’s San Francisco offices a minimum of three days per week.
Travel Requirements:
- Ability to travel for multi-day events, trade shows, tournaments, etc.
Licenses, Certificates and Other:
- A valid California Driver’s License
- Passport holder; able to travel internationally
Physical Demands:
(Performance of the essential duties of this position includes the following physical demands and/or working conditions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)
- Some travel required, primarily domestic with possible international trips.
- Standing for long periods of time may be required
- Able to lift up to 25 pounds
- Additional work hours may be involved – willing to work overtime into the evening and on weekends, if needed.
Working Environments:
Work is generally performed in an office environment, and the noise level is usually moderate. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Salary Range:
$85,000 - $105,000 *Compensation for this position will be determined based on relevant factors including, but not limited to, job knowledge, experience and qualification.
Additional Information:
This job description is not intended to be an exhaustive list of duties, knowledge, skills, abilities, or requirements, as any one position in this classification may be assigned some or all of these duties, in addition to other duties not explicitly listed here. The various duties, responsibilities, and/or assignments of this position may be unevenly balanced and changed from time to time based upon matters such as, but not limited to, variations in shift schedules, work demands, seasons, service levels, and management’s decisions on how to best allocate department resources. Any shift, emphasis, or rebalancing of these assigned duties, responsibilities, and/or assignments does not constitute a change in the job classification.
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