Director of Marketing
Description
Position Job Title: Director of Marketing
Lo Location: Head Office (New Westminster, BC)
Reports To: Head of Marketing
Type: Full-time, Permanent
Work Hours: 40 hours/week
Salary: $95000-$115,000 annually
POSITION SUMMARY |
The purpose of the Director of Marketing is to oversee and ensure all the creative content for the Primacorp Group of Companies is high-quality and effective in conveying the various value propositions of the different brands.
SPECIFIC RESPONSIBILITIES |
The Director of Marketing will primarily be responsible for the following:
- Content Creation: Oversee the creation of high-quality content, including press releases, articles, blog posts, digital ad copy and social media content. Ensure all content is aligned with the company's messaging and brand guidelines.
- Digital Communication: Drive the company's digital communication efforts, including website content, email marketing, and social media channels. Monitor and analyze digital metrics to measure the effectiveness of communication initiatives.
- Brand Strategy: assists the Head of Marketing with brand strategy, and then ensures the approved strategies are implemented.
- Staff Management: Manage a team of content, marketing and design professionals
- Other duties as assigned by management
POSITION REQUIREMENTS |
To be successful in the Director of Marketing position, individuals must be committed to developing, maintaining and demonstrating the following.
Education and Experience:
- Bachelor’s degree (or greater) in Business (Marketing) or a related field
- At least 10 years of experience in Marketing
- At least 5 years of experience in a management role
Skills and Abilities:
- Proven ability to create high-quality marketing content
- Excellent interpersonal, oral, and written communication skills
- Impeccable attention to detail
- Strong project management skills
- Proven self-starter and problem solver
- Must be deadline driven and goal-oriented
- A positive attitude and customer focused approach
- Ability to act with tact, good judgment, and discretion
- Working knowledge of MS Office including Word, Excel and Outlook.
- Ability to adapt to changing assignments and multiple priorities
- The ability to travel within Canada as required (up to 10% of time)
Why Join Us:
At Primacorp Ventures, we're all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post-secondary education group in Canada. But that's just the beginning!
What Sets Us Apart?
· Diverse Ventures: We've expanded into online education, real estate, private seniors' homes, and corporate branding.
· Collaborative Culture: Humility, transparency, and open communication are the cornerstones of our collaborative workplace.
· Empowered Teams: We believe in empowerment, learning from mistakes, and fostering critical thinking.
· Innovation & Impact: Our dedication to innovation and social impact drives our continuous growth