Email Marketing Manager

Marketing Alpharetta, Georgia


Description

Who is CADY?

CADY is a premier school photography company who is passionate about capturing and celebrating the most formidable years of the lives of students we engage with by telling their story through event and portrait photography products.

We're not just "another" school photography & branding company...we bring a fresh approach to a market that is long overdue for drastic change.

 

We live by the motto that you don’t need a cape to be a hero of everyday moments.

 

We are looking for you!

 

The Email Marketing Manager is an individual who is experienced with managing digital marketing campaigns from set-up, launch, optimization, and reporting, specifically email and automated journeys. 

 

This new position will work closely with our Digital Marketing Director assisting in the set-up and maintenance of multiple automated campaigns to drive sales for several different school photography product lines.  This position is based in the Atlanta Metro (Alpharetta) area and is not open to those seeking remote work.

 

Responsibilities

  • Assist in the set up and/or revise email and SMS campaigns, including making minor code changes and documenting the automation specifications
  • Generate test proofs of emails and quality check all sends for content and data accuracy prior to journey activation
  • Oversee all automations post-launch to ensure that delivery to the intended audiences continue without interruption
  • Monitor the performance of a company’s digital marketing campaigns and strategies through reporting and evaluating key performance metrics

Top Performance Metrics

  • Ensure campaigns are delivered on time and without errors
  • Provide accurate reporting by combining data from multiple sources (Google Analytics, SFMC, etc.)  and identify areas of opportunity and/or concern
  • Own and help resolve Digital Marketing issues and requests from other departments within 24 hours

Qualifications

  • Bachelor's degree equivalent education plus professional experience required
  • Recent hands-on experience (two or more years) of using a digital marketing platform to execute B2C email campaigns, preferably with Salesforce Marketing Cloud
  • Very detail-oriented and data-driven, with responsibility for accurate performance reporting experience a plus
  • Proactive thinker with strong communication and project management skills
  • Highly collaborative contributor that thrives in a fast-moving, fast-growing environment

 

Benefits

  • Medical, dental, vision and life insurance, Health Savings Account option and a host of voluntary benefits to enhance your coverage. 
  • 401k with matching.
  • Paid holidays and paid time off.

Employee Perks

  • A beautifully designed campus with open office spaces.
  • Office cafe with snack and drinks.
  • Employee appreciation events throughout the year.

 

If having fun at work is one of your top priorities, you have found the right place.  Be part of a fast-growing company with career growth opportunities, the desire to promote from within, performance-based recognition and continuous improvement initiatives. If you have what it takes to be a successful Email Marketing Manager with CADY, then apply today!

 

 

CADY Studios is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring. CADY does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.