Senior Analyst, Marketing Analytics

Marketing Santa Monica, California


Description

About byte. 

We are an ambitious team that's transforming the way people achieve a beautiful, more confident smile. No longer do you have to step inside the orthodontist office to create the smile of your dreams.  With a click of a button, you are on the road to making those dreams a reality. Our doctor-directed, at-home system makes it easy, safe, and affordable for everyone.

We also believe that a job should do more than pay the bills. It should fill you with a sense of purpose. The kind you feel when you’re a part of something BIG. 

Interested? Let’s talk.

We are looking for a seasoned Senior Analyst, Marketing Analytics to join our team. As an analyst in this role, you will be a partner to the Marketing team, providing support for A/B test design and analysis as well as data-driven insights through ad-hoc analyses, presentations, and automated reports and dashboards. This role will require extensive experience with SQL, data wrangling, statistics, and A/B testing as well as the ability to work in cross-functional teams to drive actionable insights. Experience with user growth and acquisition across consumer products is a plus.

What You Will Do:

  • Master and own the analytical understanding of customer behavior and business performance
  • Build models to better understand the value and drop-off behavior of our users
  • Find the “story” in the data and communicate insights and opportunities with executive and other internal teams
  • Perform ongoing ad-hoc analyses to evaluate the efficiency of our marketing spend, building reporting infrastructure, and assisting in making budgeting recommendations to optimize growth
  • Integrate captured event data with other sources of customer data, such as surveys, ad publishers and app store data
  • Support reporting and business intelligence needs of the entire Marketing team.

Skills Required:

  • 3+ years of relevant experience
  • Ability to think objectively and interpret meaningful themes from quantitative and qualitative data
  • Ability to build constructive and effective relationships with a broad and diverse group of business partners
  • Ability to execute on complex analytics projects where you must determine salient questions in a complex ecosystem and present action-oriented conclusions
  • Proficiency with SQL required
  • Proficiency with Tableau or equivalent data visualization tool is a plus
  • Scripting skills, preferably in Python. Strong Python/NumPy/PANDAS skills a plus
  • Knowledge of statistics, specifically experimental design, and analysis
  • Proficiency in Microsoft Excel and Microsoft PowerPoint
  • Familiarity with common KPIs, metrics, and growth experiments
  • Contribute to the broader company data culture through sharing learnings and best practices

The Perks:

  • Competitive base pay
  • Industry leading benefits package that includes:
    • Health, Vision and FREE dental plan
    • Generous Paid Time Off and (8) Paid Holidays a year
    • Matching 401(k) program
    • Employee Stock Purchase Program
    • Paid Parental Leave
    • Tuition Reimbursement
    • Awesome aligner and whitening benefits for you and your family
    • And a variety of personal assistance programs to help enrich your life in and out of the office