Chief Marketing Officer

Marketing Santa Monica, California


Description

About byte.

We are an ambitious team that is changing the way people think about achieving a beautiful smile.  No longer do you have to step inside the orthodontist office to create the smile of your dreams.  With a click of a button, you are on the road to making those dreams a reality. Our doctor-directed, at-home system makes it easy, safe and affordable for everyone.

We also believe that a job should do more than pay the bills. It should fill you with a sense of purpose. The kind you feel when you’re a part of something BIG.

Interested? Let’s talk.

As Byte continues to transition from a Sales-centric organization to a Customer-Experience centric organization, we need a talented Chief Marketing Officer to help consolidate key areas of the marketing function. Right now, due to the historical structure of Byte, key marketing functions are separated with very little communication and joint-strategy efforts under one roof.

Going forward, it will be crucial for us to consolidate all key marketing functions under one leader for a clear and concise marketing strategy to drive traffic acquisition while also building a differentiated Brand within the Oral Care / Aligner market.

This position has high accountability and reports directly to the CEO. We want candidates who can prove they are leaders and strategic thinkers, effective people managers, innovators, and problem-solvers. 

What you will do.

  • Lead all aspects of the company’s marketing initiatives, including demand generation (online and offline), brand, creative, product marketing, content marketing, communications/PR, events insights and analytics.
  • Take a customer first approach and get a deep understanding of the personas who use our products - constantly working on how to better articulate our value proposition to them
  • Build and lead a world class marketing organization by hiring, developing talent, and scaling the team to meet aggressive ROI-driven goals.
  • Serve as a brand ambassador internally and externally, creating smart, engaging, and creative content/messaging, with the goal of shaping the Byte narrative and increasing overall brand visibility.
  • Connect the brand, messaging, and market positioning efforts with the demand generation / performance marketing efforts.
  • Define and implement operational metrics, KPIs and other measurements of success that measure, optimize, and continually improve efficiency and effectiveness of marketing programs, tactics, and strategy.
  • Building Byte as a world-class consumer company.
  • Building the brand strategy and hierarchy for multiple product lines while tying it all together to create consistency.

Who You Are.

  • 10+ years experience in marketing, growth marketing, and product marketing.
  • Senior marketing leadership at a $100M+ company.
  • Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development).
  • Expertise in brand tracking, qualitative and quantitative research, creative testing, campaign analysis, and leading a roadmap of insights-driven brand marketing.
  • ROI-driven approach to marketing and a strong attention to detail.
  • Clear, effective communication skills and experience in a collaborative, transparent, and hands-on environment.
  • Good eye for design and creative assets.
  • Entrepreneurial Spirit: your work is not just your job, it's your passion.

The Perks:

  • Industry leading benefits package that includes Health, Vision and FREE dental plan
  • Generous Paid Time Off and
  • 8 Paid Holidays a year
  • Matching 401(k) program
  • Employee Stock Purchase Program
  • Paid Parental Leave
  • Tuition Reimbursement
  • Awesome aligner and whitening benefits for you and your family
  • And a variety of personal assistance programs to help enrich your life in and out of the office