Director, Lifecycle Marketing

Marketing Santa Monica, California United States


Description

About byte. 

We are an ambitious team that's transforming the way people achieve a beautiful, more confident smile. No longer do you have to step inside the orthodontist office to create the smile of your dreams.  With a click of a button, you are on the road to making those dreams a reality. Our doctor-directed, at-home system makes it easy, safe and affordable for everyone.

We also believe that a job should do more than pay the bills. It should fill you with a sense of purpose. The kind you feel when you’re a part of something BIG.  

Interested? Let’s talk.

We’re looking for an experienced Email Marketing Director to lead our dynamic email marketing team. The position involves strategic planning & day-to-day hands-on creation, execution, and optimization of lifecycle campaigns in our email service provider. This person is passionate about the end-to-end customer journey and can be both strategic and technical. They will lead strategic planning of campaigns & triggers to optimize customer conversion, retention, and monetization for our customers.

What You Will Do:

  • Ownership of the day-to-day, hands-on execution of all things email & SMS lifecycle marketing (pulling audiences, segmenting, inputting copy, and updating code)
  • Ensure high quality and error free implementation, testing and QA of email marketing campaigns
  • Continuously conduct A/B tests and analyze results to garner insights to improve retention, conversion rate, and customer loyalty
  • Create A/B testing roadmap (subject line, content, time of day, content, landing pages channel, frequency), iterating and improving upon existing and new initiatives
  • Guide email segmentation, targeting, and contact strategies (e.g. cadence & frequency) to maximize conversion rate, cross sell purchase rate and LTV/CAC
  • Develop strategic approaches on targeting and segmenting audiences, coordinating customer lifecycle campaigns, and helping drive our growth goals with creativity
  • Translate business goals and opportunities into quarterly marketing plans, with the ability to self-manage your performance versus targets
  • Own creative briefing process and post-campaign reporting
  • Any other duties assigned from time to time

Skills Required:

  • 5+ years of experience in email marketing, e-commerce experience
  • Bachelor’s degree
  • Excellent organizational skills, attention to detail, ability to multitask, ability to manage deadline, and prioritize
  • Analytical skills - comfortable with basic A/B test design & analysis
  • Salesforce Marketing Cloud
  • Content strategy - can work with designers to whip up creative concepts and copy for email marketing campaigns
  • Strong desire and curiosity to learn, continuously improve and expand skills
  • Entrepreneurial spirit - stays up to date on competition and trends, and brings new ideas to the table constantly

The Perks:

  • Industry leading benefits package that includes:
  • Health, Vision and FREE dental plan
  • Generous Paid Time Off and (8) Paid Holidays a year
  • Matching 401(k) program
  • Employee Stock Purchase Program
  • Paid Parental Leave
  • Tuition Reimbursement
  • Awesome aligner and whitening benefits for you and your family
  • And a variety of personal assistance programs to help enrich your life in and out of the office