Marketing and Technology Manager, Paper

Marketing India chetpet,chennai


       Marketing and Technology Manager, Paper


Location:  Chennai, India
Required Language :
Employment Type: Full Time
Seniority Level: Manager
Travel: 50%


Buckman is a privately held, global specialty chemical company with headquarters in Memphis, TN, USA, committed to safeguarding the environment, maintaining safety in the workplace, and promoting sustainable development. Buckman works proactively and collaboratively with its worldwide customers in the pulp and paper, water treatment, and leather industries to deliver exceptional service and innovative solutions to help boost productivity, reduce risk, improve product quality, and provide a measurable return on investment.

Profile Summary

Drive strategic growth in the Paper Industry, positioning Buckman as a preferred partner with a differentiated customer experience.

As the lead for Marketing and Technology in Paper, you will frequently engage with clients to keep abreast of market conditions and trends and develop the Paper market for Buckman.

With robust customer, market and technical knowledge you will ensure we focus on attractive markets for growth. You will work as part of a broader team to drive and deploy the innovation, product line requirements and technical and marketing capability required to succeed in the chosen markets. You will oversee market development, opportunity management, key account management and inform pricing and value strategies.  Your oversight of the Product Management team will ensure the development and implementation of required Product Management strategies delivering our differentiated offering.

Your leadership and oversight as the Marketing and Technology Manager in Paper will be vital in strategy development and execution for Buckman in pursuit of corporate goals and objectives and a sustainable competitive advantage.

Job Responsibilities

1.    Market Development

ü  Achieve revenue and margin growth targets for the Paper Industry segment

ü  Develop and implement the marketing strategy for the Paper Industry segment

ü  Responsible for oversight of opportunity portfolio for Paper Industry segment

ü  Participation in marketing events, seminars, conferences in alignment with the strategy to create demand in the market for Buckman offerings

ü  Engage with customers and stakeholders for insight and feedback on current and potential offerings



2.     Market Support

ü  Provide technical and marketing support for growth and attrition prevention in the Paper Industry segment

ü  Deploy Technical and Product Management resources to deliver appropriate support to internal and customer stakeholders

ü  Oversight of all Paper Bids and Tenders, executing in collaboration with Commercial and other stakeholders

ü  Develop and deploy Strategic Corporation / Key Account strategies, systems and processes for acquisition, retention and lateral growth delivering a differentiated customer experience to key clients. Achieve planned revenue and margin growth targets for key clients in collaboration with commercial teams

3.  Product Management


ü  Develop and implement Product Management strategy for the Paper Industry segment in alignment with overall business and corporate strategies

ü  Oversight and management of the required Product Line for the Paper Industry segment

ü  Oversight and management of the required customer facing and internal marketing, training materials and product selection guides


4.  New Technology

ü  Ownership and accountability of all aspects of new product introduction and promotion in alignment with strategy

ü  Responsible for taking ideas through the Phase and Gate process in collaboration with R&D and Commercial stakeholders.

ü  Oversight and management of new product launch packages in collaboration with Technical, Marketing and Corporate stakeholders on time and in scope

ü  Achieve planned revenue and margin from new products introduced


5.  Pricing Management

ü  Develop pricing strategies and tactics in collaboration with Marketing for Paper Industry segment.

ü  Oversight and management of the development and use of materials required to support pricing management actions

ü  Collaboration with commercial and marketing teams for value and pricing management with pricing strategies for product suites in the designated industry segment.


6. Market Intelligence

ü  Support Marketing with the assembly of relevant market intelligence, development of meaningful reports and the extraction of actionable insights

ü  Oversight of Market Attractiveness and Ability to succeed intelligence, and adjustments to strategy with changes in these

ü  Oversight and management of Voice of Customer insights to inform strategy, new product introduction and product management

ü  Oversight and management of regional database of customers, competitors, products and extraction of actionable insights from these to inform strategy



Job Specifications


·       Minimum Bachelor’s Degree in four-year university in Engineering, Chemistry or related discipline.

·       Marketing and/or Product Management experience highly desirable

·       More than 15 years relevant experience in Paper Industry (Speciality Chemicals Supply)

·       More than 5 years in leadership/management role in Marketing, Business and Market Development, Technical Management highly desirable

·       Experience in working in different countries in APAC would be an added advantage

·       Well versed in Microsoft office (Word, Excel and PowerPoint) is a MUST

·       Excellent and effective communication skills in English (both written and verbal) is a MUST

·       Ability to work independently with minimum supervision as well as in teams in a fast paced environment.

·       Should exhibit continuous learning mind-set, highly engaged, creative thinking and resourceful

·       Excellent Project Management skills, preferably experienced in use of reputable Project Management software.