Digital Marketing Specialist

Digital Fort Myers, Florida


Position at Fort Myers Broadcasting Company

Digital Marketing Specialist


Fort Myers Broadcasting is looking for a Digital Marketing Specialist to join our team! As the Digital Marketing Specialist, you will assist in the development, execution and implementation of the company’s marketing and communication strategy. You will be responsible for managing the company brand portfolios, both internal and external, while also creating new initiatives to align with marketing goals. The ideal candidate will be a creative, detail-oriented multitasker able to handle many diverse projects. 



  • Develop content and marketing assets to ensure consistent brand identity and messaging across the organization – newsletters, website, digital ads, etc.
  • Create and manage all aspects of email marketing campaigns, including design, content curation and delivery, for company newsletters, and business development blasts.
  • Maintain and monitor contact lists utilizing enterprise email software
  • Responsible for social media content and postings
  • Conduct market research and report metrics of current marketing efforts
  • Support/coordinate company-wide internal meetings, including but not limited to presentation decks, creating surveys and other deliverables as requested
  • Coordinate and assist with external media campaigns and media relations
  • Coordinate marketing efforts with external vendors as needed
  • Assist with special projects as needed


  • Bachelor’s or Associate degree preferred in Marketing, Communications or Journalism, or prior experience in marketing, communications, social media or website management
  • 2 to 5 years of applicable experience preferred
  • Strong written and verbal communication skills
  • Strong organizational skills, project management skills and attention to detail
  • Ability to work independently as well as part of a team
  • Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and Adobe Creative Suite
  • This is an on-site position only


Full-time new hires: Eligible to participate in all Company benefit plans, including:

  • Health, Dental, Vision Insurance, and HSA 
    • 1st of the month after 30 days employment
    • Subject to plan terms
  • Eligibility for company-paid benefits such as life insurance & EAP and employee-paid benefits such as short- and long-term disability
  • PTO – Earned on Accrual Basis
  • Company-Paid Holidays
  • 401(k)



Southwest Florida is often praised as being one of the healthiest and happiest places in the world with miles of white-sand beaches and a dynamic community. Broadcast Center is an Equal Opportunity Employer and we are a drug-free and smoke-free environment.