Consumer Channel Performance Manager

Other Remote, United States


Consumer Channel Performance Manager
Location: Remote

Job Summary:

The Consumer Channel Performance Manager will be tasked with Strategic development of transformative processes and procedures that allow mobility dealers to become more efficient in their operations. Ideally the work will result in high performing independent dealers that provide the highest level of sales and service to our consumers. Implement process that allow for service operations to achieve a high level of overhead absorption. Work with General Managers and Mobility Consultants of dealerships to implement these best practices into their businesses as well as help set-up/establish new dealerships. Responsible for documenting and building content for a best practice playbook to be utilized throughout the dealer channel.  This will include developing and delivering training materials and programs that are based on OEM best practices.

Essential Functions:

  • Assist the dealer in creating and maintaining success metrics
  • Strategize and review CRM (Client Relationship Manager) leads by performing regular sales funnel reviews to help close deals.
  • Evaluate and analyze marketing efforts to ensure proper lead volume to further help the dealer improve their sales.
  • Develop and implement OEM like processes for operations and service in the retail channel
  • Develop and deliver the training necessary to allow dealers to implement processes that allow for their service operations to absorb a high percentage of the overhead.
  • Develop and implement ways for the dealers to more easily transact with consumers as well as the manufacturer.
  • Ability to drive the following goals and measures:
    • Measurable improvement in dealer performance /BA Unit sales
    • Overall financial performance
    • Additional specific metrics that pertain to each project, overall unit count, GP, lead generation, closing ratio
    • Billable labor hours, Effective labor rates, Parts margin
    • Develop and implement new revenue drivers for Sales and Service
    • Develop pay plans and processes that allow for more than 100% of billable time (similar to OEM care dealers)

In addition, responsibilities include training and coaching all other facets of the Mobility Store operation, to include:

  • On-site evaluations with various departments within a store
  • Teaching Ability Pro Sales School curriculum and similar
  • Assist with others necessary training module development and delivery as requested
  • Heavy phone training and support to various stores and dealer groups
  • Remote sales funnel management
  • Training and coaching on various aspects of a dealer operation
    • Consumer Intake / process / policy development
    • CRM implementation / use / training
    • Sales Process implementation / refinement / documentation
    • Front line ready process for Used / Used
    • Finance and Insurance to include ESC sales training
    • Sales Funnel management
    • Personnel management and development
    • Creating and managing departmental and overall business store budgets
    • P&L management and understanding
    • Trade value and inventory management
    • Hold Policy / managing inventory aging (parts and vehicles)
    • Marketing / strategic planning / Hiring
    • Scheduling service
    • Customer delivery process
    • Risk management / Quality control / Customer Satisfaction
    • Operational policies and procedure. Implementation / development
    • BraunAbility “Order recommendation” system adoption

Minimum Qualifications:

  • College degree plus 7+ years of experience working for an OEM in some type of dealer development position. I.e. Ford, FCA, Honda, Chevrolet etc.
  • Travel could be as much as 40% of your work time depending on the needs of the dealers that are being coached.
  • In depth understanding of all facets of an OEM Auto dealership
  • Excellent organizational skills are required to keep good records of all progress being made by every dealer that they are engaged with in Consumer Channel Performance Manager
  • Ability to navigate different software programs and inventory systems to assist the dealers.


  • Exemplary written and spoken communication skills
  • Outstanding interpersonal relationship building and employee coaching skills
  • Must be able to work in a fast-paced environment with demonstrated ability to manage multiple competing tasks, projects and demands and meet deadlines
  • Self-starter with ability to work productively in both individual and team settings
  • Strong attention to detail
  • Excellent work ethic and team player
  • High degree of professionalism
  • Ability to maintain confidential information
  • Demonstrated ability to effectively solve and analyze problems
  • Desire to work in a fast-paced environment

At BraunAbility, we have been providing independence for individuals with disabilities since 1972. Ralph Braun started this venture nearly four decades ago with a few dedicated and loyal employees. We have grown to be the world's leading mobility manufacturer with nearly 1700 employees globally. We have maintained an employee first mentality with an informal and family oriented atmosphere. You will enjoy all of the resources of a large, worldwide company while relishing a small company atmosphere with an open door policy and very easy access to management and ownership. In addition to competitive pay, benefits and opportunities for advancement, a career with BraunAbility also means knowing that you're making a difference.

Benefits include:

  • Medical, Vision and Dental Coverage
  • Life and Disability Insurance
  • 401(k)
  • Performance bonus program
  • Paid Holidays
  • Paid Vacation
  • Wellness Program
  • Access to a Health Coach
  • Onsite Medical Facility for Employee and Family