Content Designer (Product)

Product Design United Kingdom Brighton, England London, United Kingdom


Brandwatch is the global leader in social and digital consumer intelligence, working with the biggest brands and most admired agencies worldwide – 39 of the Fortune 100 are clients.

Recently named a leader in The Forrester Wave™, we build smart software solutions that help capture, understand and share insights from millions of conversations across the web and beyond. 

Home to over 500 people worldwide with offices in 10 locations, Brandwatch is a place that motivates and supports its staff to find answers to new problems in an ever changing social and digital world. Brandwatch is part of Cision Ltd—a leading global provider of innovative earned media software and services to public relations and marketing communications professionals.

Content Designer

Social media is chaotic, unstructured, unpredictable, exciting. It is the voice of today.

We love it, because at Brandwatch we bring structure and meaning to these voices by harnessing the power of social to drive intelligence and answer the questions that matter most to our clients.

We are growing our product design team and are looking for someone to join us on our quest to build amazing SaaS products which push the boundaries of convention, have flair, originality, and make our customers sing out loud with delight.

We want the ooh and we want the ahh! We want personality, and we want grace. If you are a talented Content Designer who is motivated by any of the above and want to work in a highly collaborative product design team where your ideas count and can tangibly make a difference, then this could be the perfect role for you.

About the team you’ll be joining

Our product team is split across the UK and the US. We have a wide range of skills from pure user research through to pure visual design, and a number of people with a blend in between. You’ll report to our VP of User Experience working very closely with the UX Research team.

About the role

We are looking for a UX-focused Content Designer. This isn’t a marketing or social media role. This is a huge opportunity for you to team up with the Senior role we are hiring and together establish the discipline of Content Design at Brandwatch.

As part of this role you’ll partner closely with researchers, designers and product managers to help shape the best product experiences by crafting useful, usable, relevant and accurate content that guides the user and helps them complete their desired actions and tasks.

Brandwatch Consumer Research is a complex product with a unique audience. You should be able to write for the user and consider our audience's levels of expertise. 

It’s important you have experience in stakeholder management. You'll need to get feedback and decide what’s best for the user. Understanding data and analytics to support your content decisions is helpful.

You'll maintain and advocate for the Brandwatch tone of voice and style guide. You’ll prove the value and benefits of content design. You’ll empower the design and research team to write their own content.

Required skills and experience

  • Able to design products, journeys, and user experiences
  • Expertise in language and user-centered writing
  • Some experience researching content and using qualitative and quantitative research to inform your content decisions.
  • Background in collaborating with designers to make the best user experience
  • An understanding of data and analytics to help support your content decisions
  • Able to develop, and advocate for, the Brandwatch style guide and tone of voice
  • Experience with stakeholder management and the ability to work with different departments
  • Able to connect with content practitioners across the business to develop and align the brand voice

As a bonus

  • You have experience with Figma for cross collaboration with Design and Engineering 
  • You are bilingual combining English with Spanish, German or French.

At Brandwatch, we offer flexible and remote working, a competitive benefits package, an extensive people development program, including LinkedIn Learning for every employee and in-house courses such as our Brandwatch Leadership Development program, and community-focused groups, such as our Diversity & Inclusion and Green committees.

Working at Brandwatch: Our values are about being authentic, bold, and creative. And we believe these values are best embodied by enabling people to do their best work in an environment that works for them. Whether fully remote, within one of our global offices, or a combination of the two, we have the tools and resources to make working to these values both possible and enjoyable.


As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit and follow @Cision on Twitter.

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

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