Senior Content Designer (Product)

Product Design United Kingdom Brighton, England London, United Kingdom


Brandwatch is the global leader in social and digital consumer intelligence, working with the biggest brands and most admired agencies worldwide – 39 of the Fortune 100 are clients.

Recently named a leader in The Forrester Wave™, we build smart software solutions that help capture, understand and share insights from millions of conversations across the web and beyond. 

Home to over 500 people worldwide with offices in 10 locations, Brandwatch is a place that motivates and supports its staff to find answers to new problems in an ever changing social and digital world. Brandwatch is part of Cision Ltd—a leading global provider of innovative earned media software and services to public relations and marketing communications professionals.

Senior Content Designer

Social media is chaotic, unstructured, unpredictable, exciting. It is the voice of today.

We love it, because at Brandwatch we bring structure and meaning to these voices by harnessing the power of social to drive intelligence and answer the questions that matter most to our clients.

We are growing our product design team and are looking for someone to join us on our quest to build amazing SaaS products which push the boundaries of convention, have flair, originality, and make our customers sing out loud with delight.

We want the ooh and we want the ahh! We want personality, and we want grace. If you are a talented Content Designer who is motivated by any of the above and want to work in a highly collaborative product design team where your ideas count and can tangibly make a difference, then this could be the perfect role for you.

About the team you’ll be joining

Our product team is split across the UK and the US. We have a wide range of skills from pure user research through to pure visual design, and a number of people with a blend in between. You’ll report to our VP of User Experience and help her build the function of Content Design.

About the role

We’re looking for an accomplished Product Content Designer or Product Content Strategist with experience in B2B SaaS products and a strong focus in UX. You specialize in hierarchy and navigation; from conceiving flows to pairing the right design components with the right language. This isn’t a marketing or social media role.

You will help establish the Content Design team to join our very well established UX Research team. You will also define our Content strategy, outlining the planning, development, and management of both written and visual content.

As part of your role you will conduct a thorough content audit across all products of our newly combined business unit. You will also gather key business and user insights and apply your strategic planning skills to create original content. Brandwatch Consumer Research is a complex product with a unique audience. You should be able to write for the user and consider our audience's levels of expertise. 

You'll build and expand on our existing Brandwatch tone of voice and style guide. You’ll prove the value and benefits of content design.

Also, you'll connect with content practitioners across Brandwatch to develop and align the brand voice. And you’ll empower the design and research team to write their own content.

Required skills and experience

  • A foundational understanding of user-centered design techniques and how to apply them.
  • Demonstrated ability to create, implement, and maintain content standards across an organization.
  • Experience conducting UX research, benchmarking and measuring the success of the content you deliver.
  • Background in collaborating with designers to make the best user experience.
  • An understanding of data and analytics to help support your content decisions.
  • Able to develop, and advocate for, the Brandwatch style guide and tone of voice.
  • Experience with stakeholder management and the ability to work with different departments.
  • Track record proving the value of content design and its benefits.

As a bonus

  • You have experience with Figma for cross collaboration with Design and Engineering 
  • You are bilingual combining English with Spanish, German or French.

At Brandwatch, we offer flexible and remote working, a competitive benefits package, an extensive people development program, including LinkedIn Learning for every employee and in-house courses such as our Brandwatch Leadership Development program, and community-focused groups, such as our Diversity & Inclusion and Green committees.

Working at Brandwatch: Our values are about being authentic, bold, and creative. And we believe these values are best embodied by enabling people to do their best work in an environment that works for them. Whether fully remote, within one of our global offices, or a combination of the two, we have the tools and resources to make working to these values both possible and enjoyable.


As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit and follow @Cision on Twitter.

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

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