Lifecycle Marketing Strategist (BoxyCharm)

Marketing Pembroke Pines, Florida Greater Charlotte Area, North Carolina Florida New York, New York


Description

About the Role:

We are looking for a Lifecycle Marketing Strategist to grow internal programs using email to convert leads, upgrade existing customers, generate referrals, communicate with existing members as well as generating winbacks. You will be responsible for reporting email performance including standard email metrics and analysis of creative testing, and flawlessly code and produce custom emails for ongoing marketing, transactional and ad-hoc messages. 

What You’ll Be Doing:

  • Flawlessly code and produce custom emails for ongoing marketing, transactional and ad-hoc messages
  • Reporting of email performance including standard email metrics and analysis of creative testing
  • Ability to manage multiple email campaigns with different segmented messages sent weekly to a large user base
  • Work with Manager to develop campaign calendars and project schedules
  • Identify new lead nurturing campaign ideas, pitch to key stakeholders, then implement, optimize and report
  • Continually A/B test hypotheses such as subject lines, content, design/layout, or timing to increase customer engagement and retention while decreasing unsubscribe
  • Regularly perform an in-depth analysis of the entire campaign portfolio to ensure end KPIs are being met, and to identify underperforming campaigns
  • Maintain email best practices including browser compatibility, the appearance of subject lines, use of images, etc.
  • Monitor and minimize unsubscribe/bounce/deliverability/complaint rates and ensure spam regulation compliance (CAN-SPAM)

What We’re Looking For:

  • Bachelor’s degree in business or related fields 
  • 2-5 years of experience in email marketing 
  • 2+ years of experience in statistics
  • Experience with Tableau, Looker, or similar tools
  • Experience with email marketing using Salesforce and marketing automation or similar platforms like Pardot, HubSpot, Marketo, Eloqua, Act-On or Responsys

Bonus if You Have:

  • Experience with SQL
  • Experience with SMS 
  • Experience with SEO

What We Offer:

  • Competitive salary & equity grants
  • Medical, dental & vision insurance
  • Paid time off
  • Free BoxyCharm subscription
  • Learning & development programs 

About BoxyCharm

BoxyCharm, a BFA Industries brand, was founded in 2013 and continues to be a leader in the beauty subscription industry. BoxyCharm champions self-expression and has a huge presence on social media with an avid community of beauty enthusiasts. BoxyCharm’s primary offices are in Miami and San Mateo.

We are an equal opportunity employer who celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us.