Director, Social Media

Marketing Pembroke Pines, Florida


The Director of Social Media is an experienced leader with a zeal for knowing what will resonate socially, get ahead of what’s trending, and a knack for responding to trending cultural moments in real time. Ultimately, you should be able to lead all initiatives to ensure social engagement, growth, brand consistency and increased web traffic and acquisition.

This Director will work closely with the Founder and senior leadership team and will be empowered to run projects on an individual and autonomous basis. This person should have experience operating and performing in a fast-paced, dynamic, growing company environment. 

What You’ll Be Doing:

  • Oversee and implement BoxyCharm’s content strategy for all social channels (Instagram, IG Live, IGTV, Reels, Facebook, Pinterest, Twitter, YouTube, SnapChat), balancing BoxyCharm content with brand-sponsored content.
  • Lead strategy and calendar for all Instagram properties, while working with other team members to implement the content.
  • Manage the monthly content calendars - both internally and externally (for brands).
  • Ownership of all analytics and reporting across every channel; responsible for identifying trends, outlining key learnings and recommendations.
  • Track and document budget (includes content creation fees and giveaways spend) on a monthly basis.
  • Collaborate closely with key stakeholders across social media, creative, and influencer teams.
  • Oversee social analytics tool (Sprout) usage and implementation.
  • Lead a team of three direct reports and contribute to their individual performance, while coaching and empowering them.

What We’re Looking For:

  • 10-15 years experience running the social media strategy for a brand or company.
  • Proven track record of developing content campaigns across multiple platforms and multiple formats.
  • Prior experience and/or passion for the beauty industry is a plus.
  • Excellent written and verbal communication skills.
  • Keen attention to detail.
  • Bachelor's degree


BFA Industries inspires everyone to express themselves, making beauty accessible for all. Through product innovation, machine learning technology, and a community-first mindset, we democratize beauty by delivering not only personalized experiences, but a feeling of authentic self-expression. We’re home to the largest beauty subscription brands in the world: IPSY and BoxyCharm, as well as brand incubator, Madeby Collective, and personal care brand, Refreshments and have a beauty community that’s over 30M strong. Headquartered in San Mateo, with offices in New York, Miami, Santa Monica, and Argentina, BFA brings together a diverse group of entrepreneurial thinkers and creative problem solvers with a penchant for getting things done. 

About BoxyCharm:

BoxyCharm, a BFA Industries brand, was founded in 2013 and continues to be a leader in the beauty subscription industry experiencing immense growth year over year. BoxyCharm is the #1 searched beauty box brand on YouTube and was named one of the fastest-growing companies in the nation by Inc Mag. BoxyCharm champions self-expression and has a huge presence on social media with an avid community of beauty enthusiasts. BoxyCharm’s primary offices are in Miami and San Mateo.

We are an equal opportunity employer who celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us.