Head of CRM, Email Marketing

Marketing Boise, Idaho


Bodybuilding.com is the world’s largest online sports nutrition retailer, offering its visitors over 12,000 products, over 25,000 articles, 9,000 plus videos and a robust social network with over 1.5 million members all designed to help our visitors achieve their health, fitness and appearance goals! Employees have ranked us as one of Idaho’s Best Places to Work for 4 straight years!

Core Values:


F - Fearless & Fast …We are not afraid to fail! We embrace risk and drive change with urgency.

I - Inclusive …We honor, respect and encourage diversity and differences! We celebrate wins by collaborating, sharing    goals, supporting each other and having fun.

R - Results Driven …We are passionate about customers and business results! We achieve results through talent nurturing, intentional goal setting, data-driven decisions and execution.

S - Serve Communities …We give back to the communities to which we owe our success! Our customers, colleagues, partners, family, friends and neighbors. 

T - Trust & Accountability …We empower and hold each other accountable to deliver on commitments, and trust each other’s positive intent.


Our Mission: 

To help people change their life and become their best self!

Job Summary:

The Head of CRM, Email Marketing will be responsible for overseeing and executing retention/CRM initiatives that drive customer retention, loyalty and LTV by creating ‘WOW’ experiences for our customers.


Roles and Responsibilities:

  • Develop and build strategy and large-scale CRM programs seeded in the consumer/member lifecycle across a variety of organizational business strategies and goals, establish KPIs, manage performance/reporting, and communicate results to leadership
  • Lead team to execute the appropriate multichannel contact strategies to meaningfully impact repeat purchase and LTV including CRM/loyalty initiatives via email, push, segmentation/targeting methodology and ongoing testing, and multichannel executions.
  • Manage team and initiatives in conjunction with BI, Product teams, Store, Creative Services and other teams to deliver cohesive, high-impact campaigns and lifecycle flows to deliver 1:1 experiences.
  • Establish and measure global customer retention & loyalty goals. Work across partner teams to identify and share best practices resulting in global roadmaps for acquisition, retention, and ultimately LTV. Improve the processes that underlie all ongoing retention programs.
  • Partner closely with BI, analytics and data science teams, providing direction to customer analytics team inclusive of establishing analytics roadmap, writing analytics briefs, and aligning on methodology and approach to measurement of customer lifetime value related to area of ownership.
  • Evolve and execute loyalty/engagement strategy, developing plan inclusive of necessary workflows, triggers and messages to drive purchase frequency.
  • Stay current with best practices and strategies for retention marketing.


Knowledge, Skills, and Abilities:

  • Familiarity defining data needs and working with data warehouses & technical experts to extract and analyze data. Experience in retail or a large brand’s DTC business a plus. 
  • Familiarity working and owning large ESP relationship (Oracle Responsys or Sailthru a plus), and experience relating to BI/DW (SQL, Azure a plus).
  • Experience in providing financial analysis (CAC, LTV) and presenting information
  • Advanced Excel skills and familiarity with core e-commerce metrics
  • Great people skills for managing internal and external relationships, driving inclusive outputs.
  • Excellent verbal, written, and presentation skills



Education and Experience:

  • Bachelor’s Degree with an emphasis in Marketing/Communications or other Business preferred. Advanced degree a plus.
  • Minimum 5 years email experience in a retail/DTC eCommerce environment.
  • Minimum 8-10 years of marketing/CRM experience.


Bodybuilding.com offers its employees several benefits such as: health, dental and vision insurance; 401(k); Competitive bonuses; Gym Membership Reimbursement; Employee Discount 

Bodybuilding.com is an Equal Opportunity Employer. The above information has been designed to indicate the general nature and level of work performed by employees in this classification.  It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.