Director, Product Management

Product Boise, Idaho


Our Mission: 

We aspire to make fitness simple, accessible and convenient to empower people to change their lives

Job Summary:

The Director of Product will be responsible for helping bring to life strategic initiatives around’s subscription product, BodyFit. You will work directly with our BodyFit leadership team along with other leaders across the organization to help develop, iterate on and improve our product across platforms. You will lead a nimble team of product managers, designers and testers. If you have a proven record of driving product led growth, are excited to push new ideas and rapidly innovate and work well with small, growing teams, this is the role for you. 

Roles and Responsibilities:

  • Lead the BodyFit Product team
  • Work with product managers to prioritize and execute deliverables that support the product vision, ensuring proper focus on solutions and feature sets that empower growth
  • Develop, design, and implement product strategy to align with business goals inclusive of necessary input from partners & stakeholders
  • Drive the product roadmap including developing businesses cases, establishing release milestones and implementing launch plans
  • Ensure that necessary data to drive rapid iteration is being tracked and analyzed across the BodyFit product experience
  • Assess market requirements, investigate new technologies and develop recommendations for technical & functional product strategy
  • Drive the product management, UX & UI design functions with current best-in-class development principles (Agile development and Sprint planning)
  • Ensure that technical and functional requirements support the business requirements
  • Ensure all aspects of the go to market plan are accounted for including planning, execution, change management, operational readiness/quality assurance & monitoring
  • Establish key performance indicators to track product value and impact on business goals
  • Work with operations to define and track operational metrics
  • Provide strong leadership to internal teams to meet development and budget goals in order to support revenue plan and business case
  • Engage with customers, potential customers and business partners to gain insight utilized in the product development process
  • Mentor team members ensuring they are high performing, collaborative and customer-obsessed
  • Develop leaders within the department

Education and Experience:

  • Strong product led growth and customer interaction experience
  • Demonstrated ability to translate business goals into clear product requirement documents
  • Effective verbal and written communication and presentation skills
  • Strong business acumen and effective leadership skills
  • BS degree (or equivalent experience) required
  • MBA is a plus
  • Background working with a subscription product is a plus
  • 7+ years’ experience in product management


Respect & Integrity …You are honest and ethical, and demand the same from others

Accountability …You demand accountability from yourself and others; you seek constructive feedback and openly provide feedback to others 

Results Focused …You consistently look to add value

Continuous Improvement …You learn from successes and failures, and impalement improvement based on those learnings

What You’ll Love About Us:

  • Who We Are:
  • Health Benefits: provides comprehensive medical, dental, wellness, and vision plans for you and your family
  • Financial and Savings Programs: Whether it’s flexible spending or competitive retirement plans, we work with you to capitalize on total compensation now and into the future
  • Work-Life balance and more: To ensure work-life balance, we offer paid and volunteer time off, access to discounts and an amazing onsite fitness center
  • Global Diversity, Inclusion, and Belonging: We fully embrace and advance a diverse, inclusive global workforce with a culture of belonging that leverages the backgrounds of all to cultivate a higher performing organization
  • Check out Careers YouTube Page:
  • Stay up to date with the most current info at HQ; follow us on LinkedIn: is the world’s largest online sports nutrition retailer, offering its visitors over 12,000 products, over 25,000 articles, 9,000 plus videos and a robust social network with over 1.5 million members all designed to help our visitors achieve their health, fitness and appearance goals! Employees have ranked us as one of Idaho’s Best Places to Work for 4 straight years!