Digital Marketing Manager

Marketing / Sales Irvine, CA


Blizzard Entertainment is looking for a passionate and experienced Digital Marketing Manager to join the Consumer Marketing team.  As a Digital Marketing Manager, you’ll be responsible for being the voice of Overwatch across all digital platforms by driving best-in-class content across all digital touchpoints, including web, social media, video, etc.

 The ideal candidate will have experience creating and executing digital marketing plans from start to finish: from aligning on creative briefs and setting smart goals to managing partners and team members on execution and reporting. 

The Digital Marketing Manager should be highly-organized, a creative thinker and passionate about gaming, technology and social media.

 What you’ll do

  • Develop and manage cutting-edge digital marketing strategies.
  • Collaborate with internal teams to build and execute campaigns and strike plans that cover all digital platforms (web, social, video, etc.).
  • Work with the Blizzard partnerships team to pitch and deliver content for co-branded campaigns.
  • Manage production teams to deliver content custom tailored for social media platforms and our community.
  • Drive social media strategy, development and execution for Overwatch across various social platforms including, but not limited to, Facebook, Twitter, Instagram, YouTube, Twitch, etc.
  • Set processes with international teams to deliver creative assets, assure alignment, and collaborate on global projects.
  • Continuously optimize our digital channels through continued learning and knowledge of “best practices” - IP learnings, paid media KPIs, competitive efforts, brand partner input (ex. Google, YouTube, Twitch, 1st party), etc.
  • Analyze and report on content performance data to drive continuous improvement, optimization, and innovation across the Blizzard teams. Familiarity with Sprinklr and Google Analytics are a plus.
  • Act as public-facing representative of Blizzard and communicate on behalf of the Overwatch franchise across multiple channels. 
  • Actively contribute to social media risk and crisis management.
  • Represent the voice of our players in internal conversations.   

 What you’ll bring

  • 8+ years of client-side social / digital marketing experience.
  • Impeccable communication skills.
  • Passion for gaming, a love for the Blizzard brand and a strong knowledge of gaming audience segments.
  • Appetite for all things digital and social – developing innovative campaigns leveraging the newest tech across platforms - and desire to identify opportunities for strategic brand involvement.