Senior Marketing Operations Specialist

GTM - Marketing Remote, United States


The primary purpose of the Senior Marketing Operations Specialist position is to co-own the Marketo system at BlackLine. This role sets and establishes the infrastructure within Marketo to support Marketing Campaigns across BlackLine. This role also builds and executes on regular Marketo driven campaign assets (webinars, email campaigns, nurture requests, content, etc.). This position also manages a queue of marketing ticket requests. Communicates with all Marketing department team members.


· Design processes and maintain our marketing automation system (Marketo) in support of scalable campaign targeting, lead source attribution, lead segmentation, and lead scoring

· Build and produce repeatable reports on the ROI of all marketing and other funnel activities

· Optimize and document operations strategy and processes

· Manage and deploy campaign elements in other 3rd party platforms with integrations in Marketo – cvent, iCapture, ON24, Integrate, etc.

· Advise, build, deploy, track and report on all types of marketing campaigns – nurture, webinar, content, events, lead scoring, etc

· Act as the primary internal advisor/expert on B2B demand generation campaign set up and best practices

· Build and execute complex campaign requests per the needs of internal marketing partners

· Work with campaign managers to analyze the performance of programs – lead scoring rules, campaign performance and optimization of lead flows

· Manage individual project requests from intake to deployment using best practice project management skills

· Continuously improve data intake and management workflows, including list cleansing, list uploads and overall marketing database hygiene.

· Act as the primary system administrator to support ongoing management of the Marketo database

· Monitor lead creation and flows within Marketo and Salesforce

· Manage vendors and 3rd party integrations with Marketo

· Perform other duties as assigned.


· 6 years in demand generation/marketing operations

· 6 years hands-on experience working with various marketing and sales platforms: Marketo and experience required

· 4 years of experience as a Marketo system admin

· B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, and email compliance

· Successful track record of implementing and managing marketing automation systems and associated integrations

· Strong ability to work cross functionally

· Demonstrated advanced Marketo skills.

· Excellent planning and project management skills

· Ability to look ahead to meet regular deadlines and predict and prevent last minute fires

· Advanced Excel skills, including V-lookups, Pivot tables, and data reporting

· High attention to detail with high volume output

· Must be highly driven and self-motivated for a fast-paced evolving environment

· BA/BS in marketing, business or computer science

· Marketo Certified is required

· Knowledge of API connectors for integration between Marketo and other systems/databases

· Ability to write HTML preferred

Equal Employment Opportunity

BlackLine believes that our diversity is one of our greatest strengths, and we do not tolerate discrimination. It is our policy to recruit, hire, train, and promote individuals, as well as administer any and all personnel actions, without regard to sex (including pregnancy, childbirth, breastfeeding or related medical conditions), race, natural hair, religion (including religious dress and grooming practices), color, gender (including gender identity and gender expression), national origin (including language use restrictions and possession of a driver's license issued under Vehicle Code section 12801.9), ancestry, physical or mental disability, medical condition, including HIV and AIDS, genetic information, marital status, registered domestic partner status, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law or ordinance or regulation.

We’re proud to continue to stand by this policy and will grow our company with attention to this instrumental belief in our hiring and promotion practices.

We encourage applications from all qualified candidates and will reasonably accommodate applicants’ needs in accordance with applicable law throughout all stages of the recruitment and selection process. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to [email protected]